Sydney · Feb 23, 24 & 25 2027 · SMC Conference Centre — Celebrating 20 years
Search Marketing Summit 2027
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Scott Swabey

Scott Swabey

Development Director
Lafinboy Productions
in
About

Web developer and IT consultant, based on the NSW Mid Coast. I built my first website in 1999 and started in front-end development with a fairly religious commitment to standards and accessibility - a habit that's stuck.

These days most of my work is WordPress, at the deeper end: multisite networks, custom themes and plugins, centralised deployment and update systems across estates of client sites. A lot of it is in the travel and cruise sector, where sites tend to be tangled up with third-party booking platforms and vendor-injected widgets that don't always behave.

I also handle the layer underneath. Server provisioning and hardening on AWS and Debian, Cloudflare, object caching, media offload to S3-compatible storage, and the unglamorous performance archaeology that comes with inheriting a site nobody's audited in five years.

Trading as Lafinboy Productions since 2001. Previously Senior Front End Developer at Holler Sydney, with earlier roles at Amplify Services, Reed Business and Serco

2years on the SMS stage· 2008–2010
'07'08'09'10'11'12'13'14'15'16'17'18'19'20'21'22'232027?