AdvancedAdvanced SEO/GEO WorkshopSingle track · Ionic Room · Breaks in the Doris Room
8:30 – 9:00
Registration & NetworkingDoris Room
9:00 – 9:45
KeynoteOpening Keynote: The End of SEO as We Know It — Embracing the AI RevolutionIonic Room
AI, RAG and AI Overviews are reshaping search · from traditional SEO to Relevance Engineering
9:45 – 10:15
Morning Tea BreakDoris Room
10:15 – 11:00
Optimizing for AI Overviews and AI Search EnginesIonic Room
Getting featured in AI Overviews · ChatGPT, Perplexity and AI search platforms
11:00 – 11:45
E-E-A-T, Brand Signals, and What Actually Fuels SEO GrowthIonic Room
Leaked API and DOJ testimony insights · brand signals Google measures
11:45 – 12:30
AI-Powered Content Strategy & Automation at ScaleIonic Room
AI tools for research and creation · humanizing AI content · programmatic SEO
12:30 – 1:00
Lunch BreakDoris Room
1:00 – 1:45
Advanced Technical SEO — Crawling, Indexing & RAGIonic Room
Indexing in the age of AI · RAG impact · crawl efficiency
1:45 – 2:30
AI-Driven Link Building, Digital PR & Authority BuildingIonic Room
Link building in an AI-first world · AI outreach · authority signals
2:30 – 3:00
Afternoon Tea BreakDoris Room
3:00 – 3:45
Measuring AI Search Visibility & New SEO MetricsIonic Room
Brand mentions in LLMs · KPIs beyond rankings
3:45 – 4:30
Navigating Algorithm Volatility & Future-Proofing Your SEOIonic Room
Rank volatility · resilient strategies · the paradigm shift
4:30 – 5:00
KeynoteClosing Panel: Q&A and Key TakeawaysIonic Room
The programme is confirmed in rounds and registrants hear about each one first. Optional workshop Feb 26 is a separate ticket.