Our Heritage & History

Founded by Barry Smyth out of the lack of decent search engine marketing events in Australia. The first event runs in September 2006 under the Search Engine Boot-Camp brand.

Our entry-level training event, built for marketers taking their first steps into search engine marketing.

A more advanced, multi-stream, multi-day conference for the Australian & New Zealand search community — setting the standard for search conference content in Australia. Chris Sherman keynotes, indirectly leading to a licensing agreement with Third Door Media.

Rebranded as SMX Sydney — Search Marketing Expo. Keynote by Danny Sullivan, fondly known as the godfather of SEO conferences and news. Rand Fishkin and Gord Hotchkiss call it the best conference they ever attended.

SMX Sydney 2015 marks the end of the licensing agreement as we recapture our unique Australian brand and identity.

Our tenth year of educating marketers on the fine arts of search engine marketing — same content, same delegates, Barry Smyth still programming.

The milestone anniversary event — the most comprehensive, cutting-edge and enriching experience we have ever produced.

I was very impressed. It is one of the best, if not the best, educational seminars I have attended. I found that I gained a lot from attending.

What a wealth of information!! Thank you for a fascinating and highly rewarding conference and this gold mine of materials to take from it.

A really well run event on a huge topic. It is difficult to get the balance for newbies/experienced attendees and I think it was balanced nicely.

Well worth attending. Sessions offered up-to-date practical advice and the speakers presented at a high standard.

Very impressed with the quality overall. A great price for a great package. The content was fantastic!

The speakers were all interesting and engaging and managed to individually teach me something new.