CMO & Managing Director
Mike Grehan is CMO & Managing Director of intent-based digital marketing agency, Acronym. Perched on the 65th floor of the Empire State Building in New York City, he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns. Formerly, Mike was publisher of Search Engine Watch and ClickZ and Producer of the SES international conference series. He is the current Chairman of global trade association SEMPO, having been elected to the board of directors in 2010 and serving two years as President.
Previously, Mike worked as a search marketing consultant with a number of international agencies, handling such global clients as SAP and Motorola. He is recognized as a leading search marketing expert and came online in 1995. He is author of numerous books and white papers on the subject of search marketing and is currently in the process of writing his third book to be published by Wiley.