Jye Smith

Jye Smith is Managing Director and Head of Strategy & Creative at DOUBLESTAR CO, a Sydney-based branding and creative strategy agency. Twenty years in the industry: Weber Shandwick in Sydney and Hong Kong, PwC Experience Centre, Red Engine, then co-founding Aeio before building DOUBLESTAR CO.

He hosts the Agency Land podcast, where he talks to agency leaders about the business behind the work.