Jim Sterne

Jim Sterne sold business computers in the 1980s, consulted, keynoted, and wrote books about online marketing in the 1990s, and founded a digital analytics conference and professional association in the 2000s. He has written thirteen books including “Artificial Intelligence for Marketing: Practical Applications” (2017) and “The New Science of Customer Relationships: Delivering on the One-to-One Promise with AI” (2025). Jim was named one of the 50 most influential people in digital marketing by one of the UK's premier interactive marketing magazines and was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Jim serves on the Editorial Board of the Applied Marketing Analytics peer-reviewed journal. His Marketing Analytics Summit just celebrated its 25th year. His current passion is helping companies adopt artificial intelligence capabilities and leveraging AI as a catalyst for innovation as seen in his TEDx talk.