Jennifer Lam

Paid Search Specialist

Jen is a Paid Search Specialist at Sportsbet where she manages hundreds of campaigns across Adwords, Bing and Apple Search for the Sportsbet brand as well as sister brands in the US. She is passionate about digital, in particular, what can be achieved with big data and automation. Jen is returning to SMX for a second year after giving a funny and insightful look at big brand SEM in 2017.