Jasmine Batra spoke at the Search Marketing Summit in 2010, back when ranking on Google involved fewer acronyms, less AI and considerably more explaining what exactly is SEO.
She co-founded Arrow Digital in 2006 and has spent two decades helping businesses become easier to find, harder to ignore and better equipped to turn digital attention into commercial growth. An early Google Partner, Jasmine has worked across organic search, paid search, digital strategy and brand messaging, supporting businesses through just about every major shift the industry has thrown.
Sixteen years after taking the Summit stage, Jasmine’s work has grown from search visibility to AI discovery strategy. She advises senior leaders, technology companies and scaleups on how brands are referenced and recommended across search engines, and generative AI models.
She is also the founder of The Big LEAP, a cross-border innovation platform helping technology companies enter new markets and build trusted commercial partnerships between Australia and India.
The platforms have changed, but the core of Jasmine’s work remains the same: helping organisations become findable, visible and credible, to people, search engines or AI agents.