Ian McAnerin is a veteran international search marketing expert with roots in the industry dating back to the early 2000s. As founder and CEO of McAnerin International, he has spent over two decades helping brands navigate cross-border SEO, geolocation, and localization strategy.
Ian was the founder and first president of the Search Marketing Association of North America (SMA-NA) and later served as Education Chair for SEMPO. He hosted the China Search Marketing Tour and has spoken at major industry events, including Search Marketing Summit 2015 in Australia, presenting on international SEO and geolocation strategy.
Ian holds multiple search engine certifications and has a patent pending for search-related geolocation technology. His legal background gives him a distinctive focus on SEO legal and compliance issues, and he's widely published in both online and print search marketing outlets.