Frederick Vallaeys (USA)
Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the Cofounder of Optmyzr, an AdWords tool company focused on unique data insights, One-Click Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords.
He is a frequent guest speaker at events like Pubcon, SMX, and HeroConf and he shares his latest thoughts on PPC on SearchEngineLand and SearchEngineJournal.
- Day two – Search Summit