Andrew is Founder and President of Page Zero Media, a Toronto-based digital advertising agency focusing on Google Ads, paid social, and programmatic advertising. The tremendous Page Zero team focuses on e-commerce clients, but is curious and engaged about any business model, including B2B lead gen.
He's a pioneering author (Winning Results With Google AdWords, two editions, translated into six languages) and a familiar speaker on the conference circuit (with Sydney nudging out Oslo and Milan as his favourite venue, but with an "iron man streak" of 48 consecutive Search Engine Strategies conferences in North America as a source of pride).
He has recently resumed as an author at Search Engine Land, and also regularly writes about the field on the Page Zero blog. He is allergic to herd mentality and thinly-disguised press releases.
In an entrepreneurial vein, Andrew has backed and advised startups like Toronto-based HomeStars and Calgary-based Embold.
A fan of golf and hill hiking, his idea of a "vacation" is four days at Longboat Key, Florida, or slightly longer in British Columbia.