Alla Lvovich (New Zealand)
Senior Enterprise Relationship Manager
Alla is one of New Zealand’s recognised search and data specialists. Alla’s interest in digital marketing was sparked by her own entrepreneurial venture whilst living in Barcelona, online retail of dresses, with a digital and social led customer acquisition strategy. Through this success Alla realised the power of search, social and analytics. So much so that she decided to spend the next decade working in the industry.
In 2017, Alla made a move to New Zealand, where her strategic, data-led approach to digital marketing (Analytics, technical SEO and SEM) which further enhanced her reputation as one of New Zealand’s top outcome-based marketers.
A significant area of Alla’s expertise lies in the realm of Artificial Intelligence (AI). She has conducted extensive research on AI’s transformative impact on digital marketing, positioning herself at the vanguard of AI-driven strategy integration. As a speaker, she offers insights into the multifaceted implications of AI technology on the digital marketing labour market.
Currently, as the Senior Enterprise Relationship Manager at Pure SEO, Alla contributes to the company’s forward-thinking initiatives. Under the guidance of industry luminaries, including Britney Muller, endorsed by Rand Fishkin. Pure SEO is charting a course towards leveraging AI and state-of-the-art strategies for the forthcoming decade, which she is a large part of.
Alla is constantly looking to improve her skills through education and experience. She continues to improve and hone her skills every year, she has certifications in CRO (CXL Institute), SEO and is also an active member of the Marketing Association of New Zealand, where she imparts her knowledge through masterclasses and Monthly Meetup sessions. Concurrently, she is pursuing her Master’s Degree in Digital Marketing, with a primary focus on the impact of AI on the industry.