Alan Long is a seasoned marketing and business professional with over 45 years of experience in the advertising, marketing, and media industries, including senior leadership roles as Senior VP of Business Development at BMC Media (1998–2001) and Research Director, Asia Pacific at Experian Hitwise (2008–2011), where he led client intelligence, data-driven marketing insights, and consulting across the region.
He was at the forefront of Australia's digital industry since the early 90s, launching a global snow sports website in 1993 with Olympian Steve Lee, managing the sponsorship and advertising for the Sydney 2000 Olympic Games website, and launching several digital startups.
In addition to his professional pursuits, Alan has always had a passion for music. He played in bands in his youth and, when his son reached his teenage years, he founded Rock Academy in Melbourne to help fuel the musical passions of teenagers, later expanding the initiative to Brisbane. He also created an all-ages music industry forum, Soundcheck, connecting emerging young artists directly with industry professionals, and launched RAWKUS Live, an all-ages music series providing much-needed training for young people to stage shows featuring young artists performing for young audiences.
Through Rock Academy and RAWKUS Live, Alan has been able to combine his love of music with his expertise in international business development, market research, and marketing strategy, creating a unique and valuable ecosystem for aspiring young musicians.
https://therockacademy.com.au https://rawkuslive.com.au https://soundcheck.melbourne/