Search Engine Bootcamp
Sydney - November 2016
AGENDA
8:00 – 8:45 | Badge Collection – Tea & Coffee |
8:45 – 9:00 | Agenda & Jargon overview by your host – Barry Smyth, Co-Founder, Wave Interactive |
Session One – SEM BasicsSearch Marketing Basics, Analytics & Keywords |
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9:00 – 9:30 |
Search Engine Marketing BasicsIf you’re new to search, then you will want to understand the theory of what website optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps |
9:30 – 10:00 |
Analytics for Beginners – An overview on how to track ROI?Online marketing & search, in particular, can deliver an enormous amount of data about the success or failure of your SEO or PPC campaign, these sessions are designed to show you what you need to be looking for in your analytics tools. Speaker: Freddy Chanut, Managing Director - In Marketing We Trust |
10:00 – 10:30 |
Keyword Research for SEO & PPCLearn the key elements of online writing, using effective keyword selection and understand how to work with internal and external linking strategies. Speaker: Emma Balchin, Owned Digital Media Manager - Mindshare |
10:30 – 10:45 | 15 Minute Q&A Session |
10:45 – 11:00 | Morning Tea Break |
Session Two – SEOContent, Linking and Local, the pillars of SEO success |
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11:00 – 11:30 |
Content Creation for SearchGetting your “on page” copy word-perfect is essential for any site. We show you how keyword research, link building and copywriting go hand in hand. Speaker: Peter Buffington, SEO Manager - Australian Broadcasting Corporation (ABC) |
11:30 – 12:00 |
Link Building BasicsLearn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies. |
12:00 – 12:30 |
Local Search, Google My Business & Snack PacksAn insider’s look at how to make your business rank for location based keywords that are relevant to your bricks & mortar business. |
12:30 – 12:45 | 15 Minute Q&A Session |
12:45 – 1:45 | Lunch Break |
Session Three – PPCA Beginners Guide To Paid Search |
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1:45 – 2:15 |
A Beginner’s Guide to Paid SearchPaid search advertising provides visibility in search engines at a cost-per-click. Every major search engine offers a paid placement program. This introductory session will teach you how to kick-start a successful paid search advertising program and will focus on the critical components of paid search including tips for – Keywords – Ad Copy – Targeting & Groups – Optimisations to achieve the best results. |
2:15 – 2:45 |
Writing & Testing Ad Copy that Convert for Paid SearchRelevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this affects your relevancy. |
2:45 – 3:15 |
Quality Score, Bid Strategies & other PPC Bidding OptionsAn insider’s look at how the PPC Auction Model Works plus we highlight the various targeting tactics you can use on both Google Adwords & Bing Ads. Speaker: Agnes Szlahotka, SEM Account Manager, Resolution Media |
3:15 – 3:30 | 15 Minute Q&A Session |
3:30 – 3:45 | Afternoon Tea Break |
Session Four – SEMSEO Issue Identification, Usability & Landing Pages |
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3:45 – 4:15 |
Site Architecture and Usability, Identifying your SEO issuesThis session is designed to take you through the fundamental issues surrounding usability. It offers a range of tips to help you identify your website's most common SEO issues. Speaker: Amye Saunders, Co-Founder - AMIRE Strategic Digital Marketing |
4:15 – 4:45 |
Landing Page BasicsGot the keywords & written some killer ad copy, group your ads correctly! Now, what! This session covers landing pages and how to Speaker: Matt Ware, Head of Performance & Partnerships - BeyondD |
4:45 – 5:30 |
A few lucky recruits will have their serial number drawn and have a site of their choice analysed for search engine friendliness. Speaker: Michael Motherwell & Barry Smyth - Co-Founders @ Wave Interactive |
5:30 | Closing Statement |
5:30 – 6:30 | Networking Drinks |