If you currently work in a for a small business, marketing department or an agency and know nothing about search engine marketing, and are in a job that's even remotely connected to driving sales, visitors, customers — you need some understanding of this space.

Boot-Camp covers all the basics - keyword research, writing copy that converts visitors into customers, local search, analytics or paid search marketing and much much more.

Search Engine Boot-Camp has been running since 2006 and 2018 sees us continue to educate online marketers in search engine marketing tactics and strategy.

We are a tried and trusted source of search engine marketing training, over the last twelve years, we have trained over 550 companies in the finer arts of search engine marketing in Australia.

Boot-Camp is designed to get you up to speed and ready to implement tactics that will bring immediate results to your search marketing campaigns.


  • How Much: Only $995 + GST
  • When: Melbourne, September 26th, 2018
  • Where: Cliftons Melbourne - 1/440 Collins St, Melbourne VIC 3000
  • Early Bird Discount: Book between now & August 17th to Save 25%


  • PDF's of All presentations from the day
  • Morning tea
  • Lunch
  • Afternoon tea
  • Post Workshop Networking Drinks


8:30 – 8:45 Badge Collection – Tea & Coffee
8:45 – 9:00 Agenda & Jargon overview by your host – Barry Smyth, Co-Founder @ Consistently

Session One – SEM Basics

Search Marketing Basics, Analytics & Keywords

9:00 – 9:30

Search Engine Marketing Basics

If you’re new to search, then you will want to understand the theory of what website optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps

Speaker: Amye Saunders, Co-founder and Director - AMIRE Strategic Digital Marketing

9:30 – 10:00

Analytics for Beginners – An overview on how to track ROI?

Online marketing & search, in particular, can deliver an enormous amount of data about the success or failure of your SEO or PPC campaign, these sessions are designed to show you what you need to be looking for in your analytics tools.

Speaker: Freddy Chanut, Managing Director @ In Marketing We Trust

10:00 – 10:30

Keyword Research for SEO & PPC

Learn the key elements of online writing, using effective keyword selection and understand how to work with internal and external linking strategies.

Speaker: Nikea Ranger, SEO Specialist @ Webfirm

10:30 – 10:45 15 Minute Q&A Session
10:45 – 11:00 Morning Tea Break

Session Two – SEO

Content, Linking and Local, the pillars of SEO success

11:00 – 11:30

Content Creation for Search

Getting your “on page” copy word-perfect is essential for any site. We show you how keyword research, link building and copywriting go hand in hand.

Speaker: Jason Mun, Co-Founder & Search Director @ Bespoke

11:30 – 12:00

Link Building Basics

Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies.

Speaker: Leigh Hanney, Founder and Managing Director @ DataCraft Digital

12:00 – 12:30

Local Search, Google My Business & Snack Packs

An insider’s look at how to make your business rank for location-based keywords that are relevant to your bricks & mortar business.

Speaker: Michael Motherwell, Co-Founder @ Consistently

12:30 – 12:45 15 Minute Q&A Session
12:45 – 1:45 Lunch Break

Session Three – PPC

A Beginners Guide To Paid Search

1:45 – 2:15

A Beginner’s Guide to Paid Search

Paid search advertising provides visibility in search engines at a cost-per-click. Every major search engine offers a paid placement program. This introductory session will teach you how to kick-start a successful paid search advertising program and will focus on the critical components of paid search including tips for – Keywords – Ad Copy – Targeting & Groups – Optimisations to achieve the best results.

Speaker: Monte Huebsch, CEO - Aussieweb Conversion

2:15 – 2:45

Writing & Testing Ad Copy that Convert for Paid Search

Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click-through rate + we discuss ad groupings and how this affects your relevancy.

Speaker: Selina Gough, Senior Paid Media Manager @ iProspect

2:45 – 3:15

Quality Score, Bid Strategies & other PPC Bidding Options

An insider’s look at how the PPC Auction Model Works plus we highlight the various targeting tactics you can use on both Google Adwords & Bing Ads.

Speaker: Paula Glynn, Search Specialist @ PixelStorm

3:15 – 3:30 15 Minute Q&A Session
3:30 – 3:45 Afternoon Tea Break

Session Four – SEM

SEO Issue Identification, Usability & Landing Pages

3:45 – 4:15

Site Architecture and Usability, Identifying your SEO issues

This session is designed to take you through the fundamental issues surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.

Speaker: Peter Mead, SEO Consultant @ Peter Mead IT

4:15 – 4:45

Landing Page Basics

Got the keywords & written some killer ad copy, group your ads correctly! Now, what! This session covers landing pages and how to optimise them to convert visitors into customers.

Speaker: Matt Ware, Head of Performance & Partnerships - BeyondD

4:45 – 5:30

A few lucky recruits will have their serial number drawn and have a site of their choice analysed for search engine friendliness.

Speaker:  Michael Motherwell & Barry Smyth - Co-Founders @ Consistently

5:30 Closing Statement
5:30 – 6:30 Networking Drinks