About Search Engine Boot-Camp

2023 Boot-Camp's

We are currently scheduling three Boot-Camp's for 2023, all in June.

The first of which will be in Sydney (7th) followed by Brisbane (14th) and finishing in Brisbane (28th), all three will be held at Cliftions Training venues in the CBD of each city.

Early Bird rates will be available in the coming weeks for those that want to book early and save some moola.

A full day at Boot-Camp is only $995 + GST, which is exceptional value.

Search Engine Marketing Training for Beginners

If you currently work in a small business, marketing department or agency and know nothing about search engine optimisation, and are in a job that's even remotely connected to driving sales, visitors, customers — you need some understanding of this space.

Boot-Camp covers all the basics - keyword research, writing copy that converts visitors into customers, local search, analytics or paid search marketing, and much more.

Search Engine Boot-Camp has been running since 2006, although we have just returned from a 2-year hiatus due to Covid restrictions.

2023 see us continue to educate online marketers in search marketing. We are a tried and trusted source of search engine marketing training over the last ten We are a tried and trusted source of search engine marketing training, over the last eleven years, we have trained over 550 companies in the finer arts of search engine marketing in Australia.

Boot-Camp is designed to get you up to speed and ready to implement tactics that will bring immediate results to your search marketing campaigns.

What You’ll Learn

Like all of the events associated with the Search Marketing Summit, you will learn from Best-of-breed Professionals about the evolving and ever-expanding role of search marketing.

  • Search Engine Marketing Basics
  • Analytics for Beginners – An overview on how to track ROI?
  • Keyword Research for SEO & PPC
  • Content Creation for Search
  • Link Building Basics
  • Local Search, Google My Business & Snack Packs
  • A Beginner’s Guide to Paid Search
  • Writing & Testing Ad Copy that Convert for Paid Search
  • Quality Score, Bid Strategies & other PPC Bidding Options
  • Google Shopping/Performance Max (Brand new topic)
  • Site Architecture and Usability, Identifying your SEO issues
  • Landing Page Basics
  • Site Clinic

Boot-Camp Vitals


To register, click this link & if you purchase before May 4th, 2023 we will give you a 25% Discount.


I was very impressed. It is one of the best, if not the best, educational seminars I have attended. I found that I gained a lot from attending.
Kea Gravenall – Matthews Australasia Pty Ltd

What a wealth of information!! Thank you for a fascinating and highly rewarding conference and this gold mine of materials to take from it
Sophie McKinlay, MYOB Limited

Thanks for the opportunity to come along and learn at your Boot Camp. I gained a lot of knowledge that I am keen to put in place
Cate Dempsey, ActToday

This day is essential for anyone managing digital assets providing hands-on, ‘how-to’ methods that ensure people find you online
Josephine Sabin, Hearingretail.com.au

A really well run event on a huge topic. It is difficult to get the balance for newbies/experienced attendees and I think it was balanced nicely
John Doyle, Fairfax Digital