About Search Engine Boot-Camp

2017 Boot-Camp's

We are currently scheduling two Boot-Camp's for 2017, the first of which will be in Melbourne in August and the second one being in Sydney in November. We are currently sourcing venues and will post the exact dates shortly.

Early Bird rates will be available in the coming weeks for those that want to book in early and save some moola.

A full day at Boot-Camp is only $995 + GST, which is exceptional value.

Search Engine Marketing Training for Beginners

If you currently work in a for a small business, marketing department or an agency and know nothing about search engine optimisation, and are in a job that's even remotely connected to driving sales, visitors, customers — you need some understanding of this space.

Boot-Camp cover all the basics - keyword research, writing copy that converts visitors into customers, local search, analytics or paid search marketing and much much more.

2016 marked our Tenth year for Search Engine Boot-Camp and 2017 see's us continue to educate online marketers in search marketing. We are a tried and trusted source of search engine marketing training, over the last ten

We are a tried and trusted source of search engine marketing training, over the last eleven years, we have trained over 550 companies in the finer arts of search engine marketing in Australia.

Boot-Camp is designed to get you up to speed and ready to implement tactics that will bring immediate results to your search marketing campaigns.

What You’ll Learn

Like all of the events associated with Search Marketing Summit you will learn from Best-of-breed Professionals on the evolving and ever expanding role of email marketing.

  • Search Engine Marketing jargon & the basics
  • Keyword research for SEO & PPC
  • Local Search
  • Analytics
  • Landing Page optimisation
  • Tools of the trade
  • Content creation
  • Link Building Basics
  • Site Architecture and Usability
  • How to setup paid search accounts
  • Writing & testing ads copy that convert
  • Relevancy, Quality Score & Bidding strategies
  • Landing page basics
  • Site Review Clinic

Boot-Camp Vitals

  • How Much: Only $995 + GST
  • When: Sydney November 30, 2017
  • Where: Clifton Sydney
  • Book between now & Oct 31st to Save 25% for Sydney


  • PDF's of All presentations from the day
  • Morning tea
  • Lunch
  • Afternoon tea

To register, click this link & if you purchase before Oct 31st we will give you a 25% Discount.


I was very impressed. It is one of the best, if not the best, educational seminars I have attended. I found that I gained a lot from attending.
Kea Gravenall – Matthews Australasia Pty Ltd

What a wealth of information!! Thank you for a fascinating and highly rewarding conference and this gold mine of materials to take from it
Sophie McKinlay, MYOB Limited

Thanks for the opportunity to come along and learn at your Boot Camp. I gained a lot of knowledge that I am keen to put in place
Cate Dempsey, ActToday

This day is essential for anyone managing digital assets providing hands-on, ‘how-to’ methods that ensure people find you online
Josephine Sabin, Hearingretail.com.au

A really well run event on a huge topic. It is difficult to get the balance for newbies/experienced attendees and I think it was balanced nicely
John Doyle, Fairfax Digital