Sam Tomlinson (USA)

EVP, Warschawski + Managing Member, W Ventures

With a background spanning business, data and finance, Sam is a radically different kind of
marketer – one with a singular focus of making businesses better.

This background, combined with a unique combination of analytics skills, performance
marketing expertise and deep understanding of brand, allow him to challenge the status quo,
see hidden opportunities, develop novel strategies and build scalable systems to capitalize on
those opportunities.

In his role as EVP, Sam leads Warschawski’s award-winning Digital & Analytics teams in the
development, execution and optimization of integrated digital campaigns and measurement
strategies. Sam has established a data-driven culture throughout the agency while delivering
exceptional bottom-line growth for clients through the fusion of innovative digital strategies with
robust, multi-channel marketing campaigns.

Since joining Warschawski, Sam has led successful marketing communications initiatives for
many of the agency’s global, national and regional clients, including Dole Packaged Foods,
Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation (NYSE: CPK), KeyW
(NASDAQ: KEYW), Janet, Janet & Suggs, Kabateck LLP, JMT, WSP (OTCMKTS: WSP),
Sagamore Ventures, Sagamore Spirit and numerous others.

A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect
seemingly disparate concepts in novel ways. He brings an unparalleled understanding of the
digital ecosystem and how each component within that ecosystem can work together to create
an exceptional outcome.

His experience with specific platforms, including Facebook, Google,
Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge
of strategic and tactical methods give him the ability to craft comprehensive strategies, execute
them flawlessly and optimize them relentlessly across dozens of channels. This approach has
led to successful outcomes for clients with a wide variety of industries and business models,
including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.

As a thought leader and pioneer in the digital and data marketing spaces,  Sam is frequently
sought out for comment and expertise.

He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, Search
Marketing Summit (AU), AMEC & The Digital Analytics Association, among others.

He is regularly quoted by prominent national, regional and industry publications.

Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey
Business School, an adjunct instructor at Georgetown University and Cabrini University, and a
guest lecturer at New York University. Sam is a member of the Paid Search Association Board.
Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily
Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.
In addition to his role at Warschawski, Sam is a managing partner of W Ventures, a one-of-a-
kind VC and accelerator company that focuses on disruptive, high-potential companies based in

or willing to relocate to or co-headquarter in the Baltimore/Washington region. As a managing
partner, Sam manages portfolios and acquisitions.

Sam completed his undergraduate degree at Franklin &  Marshall College, and received his
MBA with Honors from Drexel University’s LeBow College of Business. Outside of work, Sam
maintains a 7-handicap, is a die-hard Flyers fan and travel enthusiast.