Bige Yilmaz

Digital Marketing Director
Overdose

Bige prioritises the power of data to identify revenue-driving trends and user behaviour in eCommerce while managing client accounts for success.

She utilises data analysis and visualisation with Python and has expertise in Google Search, Shopping, Display, Discovery, Video, Pmax, Local Inventory, DV360, CM360 and Meta Ads.

Her ethos is to be a strategic partner to clients and provide day-to-day management next to strategy support, focusing on MER, CAC, ROAS & revenue forecasting and analysing organic & paid channels’ historical data to drive profitability.