Andreas is a rare breed in digital marketing. Defined as a “down-to-earth leader with great vision and incredible industry knowledge”, Andreas combines creativity and entrepreneurship as if it were an art.
The past 20 years saw him leading teams, managing digital marketing and developing products globally for Columbus Agency (Dentsu Aegis ANZ), Vistaprint Europe and APAC, Nuroa Internet and Google. His time at Google included working on the launches of AdWords Editor, Google Ads' core algorithm Quality Score, ad review automation, and mobile ads.
But in 2013, Andreas had his keystone moment: Together with co-founder Will Santow, Andreas developed the internationally patented Longtail UX Customer Acquisition Platform – a platform that lets enterprise eCommerce businesses identify and capture their longtail of demand, through every channel. Andreas now sips his morning coffee from a mug labelled: “CPO, Co-founder & Executive Chairman of Longtail UX”.
Years marked with a dotted outline were disrupted by COVID — the Summit ran virtually in December 2020, and the postponed show was re-run in 2021.