Andreas Dzumla (AUS)

Co-founder and CEO
Longtail UX

As co-founder of LongtailUX, Andreas has developed a patented AI-optimised landing page technology that turns the traditional approach to SEM and SEO ‘on its head’, dramatically increasing business site traffic in the process. With more than 15 years of experience in digital marketing, product management, and ROI optimisation, Andreas has managed digital marketing budgets of up to $30M, both client and agency side, and has overseen website development projects for 15 Markets.

Andreas has a long list of career highlights, including:

  • General Manager NSW & QLD: Columbus Agency (Dentsu Aegis ANZ)

As General Manager, Andreas oversaw the NSW & QLD operations of Australia’s largest Search & Performance marketing agency, including Digital Performance strategy, sales development and growth, senior client relationship management, budget management, and brand/product development.

  • APAC Search Marketing & Translations Manager: Vistaprint APAC 

Andreas managed the SEO, SEM, and Localisationprocess across the AU, NZ, JP, SG, and Sth Korean regions, including the development of proprietary SEM and SEO tools.

  • Country Manager/Product Director: Nuroa Internet 

Andreas successfully grew SEO traffic by 300% through the proprietary advertising platform he designed for Nuroa and led the expansion from 2 to 12 country websites.

  • Product Specialist Team Lead: Google

As Google EMEA Product Specialist Lead, Andreas worked with the core development teams in Mountain View and contributed to the launch of the first AdWords Editor, the implementation of ‘Quality Score,’ the introduction of Ad review automation, and the overhaul of global internationalization processes. Andreas has been described as a “pragmatic leader with true vision, diligence, and incredible industry knowledge” and” a rare bred of digital marketer – combining creativity and entrepreneurship.”