Ramp up your brand awareness using PPC
Digital and eCommerce ManagerPepsi
We live in a challenging marketing world. The ability to align messaging across channels, refine audiences, and create a cohesive customer journey from awareness to sale is critical for success. Search can only capitalise on the demand that is already out there. If you are already maximising the reach through the keywords that matter for your business and would like to create more, you need to create the demand. This session will showcase the importance of brand awareness in the customer journey and how to grow this through YouTube, Social and Display.