Never Miss Your MQL Goal Again: A Framework for SaaS Marketers

Garrett Mehrguth

Garrett Mehrguth

Co-founder and Chief Executive OfficerDirective Consulting

n this session, we will look at what software marketing leaders really want to know: how to exceed their qualified lead goal, which leads to more revenue overall. Together, we will explore actionable ways to make your brand more discoverable on search engines, strategic methods to build brand impressions, and the actual math behind why the current marketing funnel is financially broken.

Whether you have 5+ years of search marketing experience or are just getting started in demand gen/digital, this is a session you will not want to miss.

After this session, you'll be able to:
- Apply three tactics to make your brand more discoverable and exponentially grow qualified lead volume, which leads to earning your seat at the table.
- Develop an entirely new perspective and approach to generating awareness, opportunities, deals, and revenue.

The new session Garrett would like to propose for the 2021 event is, "The Art of Making Your Brand Discoverable on Search Engines". Description here:

Today, 79% of bottom-of-funnel queries in the top 3 results on the search engine results page are third-party review sites. There has been a seismic shift in how websites can be discovered that digital marketers must be aware of.

The reality is, at the bottom of the funnel, if you search a popular keyword like “top ERP software” you’ll find that even billion-dollar companies struggle to rank their actual website.

For Search Marketing Summit 2021, I’d like to tactically break down how you can position your brand to be discovered on the modern-day search engine.