Mobile App Search: An Important Specialty
Dior Tuazon Kappatos
Senior Account ManagerM&C Saatchi Performance
With the huge growth in mobile search volume in Australia in the past decade, and the deep customer relationship opportunity apps offer, the specialist area of Mobile App Search has become critical for our clients. This session will provide insight into both the paid and organic opportunities for app advertisers, provide best practices across the key platforms and look closely at how seemingly small organic optimizations can drive considerable ROI.