Don’t Panic: What to do when Google's smart bidding strategies stop working
Jeff Clear (USA)
When Google’s smart and automated bidding strategies work well, it is a no brainer to use the automation from the company with the most information in the world and thousands of engineers. But what happens when your CPA starts ballooning and ROAS falls off a cliff? Or your account doesn't have enough conversions for Google's automation to work? You need a plan when metrics start heading in the wrong direction while using smart bidding.
In this session seasoned Google Ads professional Jeff Clear, will throw you a life raft to “jump ship” from smart bidding when the ship starts to sink.