Building a Million Dollar Facebook Ad Campaign
We will take a peek inside several live Facebook ad accounts, showing you pro-level tricks on how to organize your campaigns, how to troubleshoot performance, when to kill ads, how many ads to include in an ad set, and what content and objectives to select.
Micro-targeting and mass duplication used to work. But with the changes in the algorithm and traffic prices increasing dramatically in 2019, we need to adjust our strategy. We'll discuss the impact of these changes and why you need simpler structures that rely upon oCPM to do the "heavy lifting" for you. We'll cover what video assets perform best and share templates you can use for any of the 13 possible business objectives.
Dennis Yu (USA)