Leveraging SEO & PPC Integration to Improve ROI, Customer Satisfaction, and Revenue
Cori Shirk (USA)
Associate Director, SEOSeer Interactive
Think about it... your customers see paid and organic results in one experience, but most tools that marketers use silo that data. But your customers use cues from both paid and organic search data to make decisions about what to do, where to go, and who to buy from. So why don't marketers view their data like their customers view their websites in Search? This session will teach you how to use both Paid and Organic data together to interpret your customers' goals and help you achieve yours.