The Trials and Tribulations of Operationalising Gen AI for SEO at Scale

Frederic Chanut

Frederic Chanut

Chief Innovation Officer and PrincipalIn Marketing We Trust

  • Breakout Room 1 - 3.04
How to produce brand-safe content that your boss/client will approve.
In this workshop, Freddy will walk through the process of rolling out Brand-safe AI content across thousands of pages for a significant online travel business.
The content produced resulted in a 13% uplift in traffic in the highly competitive US travel market.
Go beyond tweaking a ChatGPT prompt; this workshop will highlight the resources needed to turn a playful experiment using chat functions into a system that becomes part of your martech stack.