The Decay of Match Types: How Google fills poor quality search inventory

Ryan Griffin

Ryan Griffin

Performance DirectorIntender

  • Yurra Room

Add more Broad Match, change to Automated Bid Strategies and increase your budget; the three most common Google Ads rep recommendations. In combination, these three recommendations create an inventory fill loop that ensures your ads continue to appear for poor quality searches, while continually undermining the data your business relies upon to make informed search decisions. Understand why approving Google recommendations can be toxic for your campaigns, and how to prevent the continual erosion of levers in search.