The Creative Revolution Will NOT Be Televised

• Virtual Track #1

While platforms, placements, algorithms, and AI are evolving at lightspeed, creativity has ground to a halt for many marketers and most brands. Whether that’s because we already have SO. MUCH. TO. DO. or just don’t know where to start, this session will illuminate the importance of creativity to your bottom line, and illustrate where to start and actual processes—regardless of budget—to get from “good enough” creative to data-driven GREAT creative.

The creative revolution will not be do’s and don’t’s,

Or tell you what’s bad and what’s good.

• The creative revolution will NOT gush over Super Bowl ads or social media stunts.
• The creative revolution WILL put you in the driver’s seat.
• The revolution will be live.