SEM vs. SEO - Friends or foes?

Rick Thompson

Rick Thompson

CEOSEM::SME

  • Yurra-Marra Room
  • Moderated by: Mike Motherwell

Looks at the business case for SEM vs. SEO. Why and when would you use either, and what are the relative benefits. The dynamics of SEO are changing, as are the dynamics of SEM. How do you ensure the right marketing mix.