Evolved Text Ads – 5 Tricks for Writing New Ads After the Text Ad Reboot

  • Tue, May 7, 2019
  • 01:50 PM - 02:25 PM
  • Yurra-Marra Room
  • Moderated by: Jeff Ferguson, Fang Marketing

Google’s expanded our search ads again! The newest ad formats are, of course, the largest to ever grace the SERP – almost twice as large as their predecessors. However, some advertisers are waking up to the reality that bigger may not always be better and their new headlines and descriptions may not always show.


  • How to make the most of the new fields in Google’s larger ETAs and avoid common pitfalls
  • Who’ll see your new 3rd Headlines & 2nd Descriptions more often and optimize your ads for that audience
  • Why so many advertisers struggle with Responsive Search Ads and how you can use Machine Learning to your ads’ advantage.

Mark Irvine (USA)

Mark Irvine (USA)

Senior Data Scientist and Analytical LeadWordstream