How The Experts Troubleshoot Digital Analytics
We are now overwhelmed by data and tools-- so many reports available. But it's hard to pinpoint what's working, what's broken, why, and what to do.
We'll walk you through the #MAA method to quickly zero in on WHY a particular campaign, landing page, or SEO strategy isn't working-- to narrow down from thousands of possible variables to just one or two to look at.
The #MAA (metrics > analysis > action) framework of 12 techniques you can apply immediately without needing any additional tools. "Top N" lets you quickly sequentially sort a list of ads, keywords, or initiatives to rank winners and losers. Counterbalancing metrics helps you identify the see-saw effect of hidden metrics that work together in pairs-- quality and quantity pairings.
We will do analysis on live data sets so you can see how to best navigate Google Analytics, Google Ads, Facebook Ads, Infusionsoft, Shopify, and other tools-- to quickly pinpoint what's important.
Dennis Yu (USA)