Search Marketing In The Age Of Robots

  • Tue, May 7, 2019
  • 04:00 PM - 04:45 PM
  • Yurra-Marra Room
  • Moderated by: Brent Payne, Loud Interactive

How do you stay relevant today and tomorrow when AI’s determine search results?

While artificial intelligence has been discussed as the ""next big thing"" for years, search engine companies like Google, Bing, and Amazon have made it a reality. They are using AI systems to write the next generation of organic search ranking algorithms, and generate the best performing ad copy for paid search advertising.

These systems have already taken great strides to make AI a part of our lives by moving beyond just providing results for search queries to actually answering questions. Jeff reviews the current state of AI in search engine marketing and where it is headed in the very near future.

Jeff Ferguson (USA)

Jeff Ferguson (USA)

CEOFang Marketing