Product-led SEO and Algo News as content production and distribution channels.

Albert Mai

Albert Mai

Head of GrowthSimply Wall St

  • Yurra Room

At Simply Wall St, we do product-led growth and product-led SEO.

We don't have landing pages, full stop. We only have product pages such as stock reports, market reports, and investing ideas,...which are for logged in users but are also indexed to search engines. Besides adding value for existing users, we also leverage page improvements and new feature releases to grow our SEO and acquire new users via organic channels.

Another aspect is news SEO, where we have built a powerful algo content engine in the last 7 years that can generate thousands of stock analysis articles a week without any human writing the content. We also distribute these articles to Google Finance, Yahoo Finance, Apple News, Bing News, Robinhood and Nasdaq where we leverage their traffic to acquire new users and retain existing users.