Optimising Support Content For The Search Engines

Lyndon Barnett

Lyndon Barnett

Senior Digital Content and SEO ManagerVodafone Australia

  • Yurra-Marra Room
  • Moderated by: Jason Mun

For eCommerce websites, often the focus for SEO optimisation is on the conversion pages and quite rightly so – they’re the pages that bring in revenue for the business. However, there are significant benefits for applying the same SEO scrutiny to support pages that focus on providing answers to customer’s questions. This session will cover the benefits of optimising support pages for the search engines, strategies for optimisation and why optimising support content for Google also assists conversion pages to rank.