Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction and Revenue

Rio Ichikawa (Japan)

Rio Ichikawa (Japan)

Integrated UX Strategist and Development LeadFaber Japan

  • Breakout Room 1 - 3.04
  • Moderated by: Dana DiTomaso

In today's digital landscape, SEO and CRO are often viewed as distinct disciplines, each with its own set of best practices and goals. But what if we looked at them as two sides of the same coin? Rio will explore the symbiotic relationship between Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO), focusing on how understanding user behavior can benefit both.

Rio will delve into the primary purposes of SEO, which are not just about ranking higher in search results, but also about satisfying the user and contributing to revenue.
Heatmaps will visualize key aspects of user behavior, such as areas that capture attention, points of exit, and locations of clicks. This information will be valuable for enhancing both your SEO approach and your CRO tactics to elevate user experience and drive conversions.

[Key Takeaways]
- Learn how to use heatmaps effectively to analyze user behavior.
- Discover the three key UX considerations for SEO content to generate more conversions.