Local PPC Ad Strategies that work for any Budget

Mark Irvine

Mark Irvine

Director of Paid MediaSearchLab

  • Yurra-Marra Room

The SERP is increasingly crowded and becoming more complicated. Large brands may have millions of dollars to advertise nationally – but how can your local SMB compete in PPC without the same budget? Outsmarting your national competitors can be surprisingly easy – so long as you know the tricks of the trade. In this session, you’ll learn how to target your local customers, create new local PPC ad formats, and optimize your campaigns for the local audience.


  • Identify your local audience
  • Create new ad PPC formats and extensions exclusively available for local advertisers
  • Optimize your ad campaigns for different locations and audiences.