I Don’t Know How To Run Shopping Ads, And At This Point I’m Too Afraid To Ask
"Whether you are in in-house, or at an agency, chances are you've noticed how important Shopping Ads are for any ecommerce account (and what's with all that Smart Shopping talk coming from Google?), but many people don't know how to manage them well since they behave differently from Text Ads. In this session, we'll start from the ground up as we discuss best practices for feed creation, campaign strategy, and ongoing management.
In this session, we'll look at things like:
- Where to invest time in feed optimization
- How to set up Shopping campaigns for the best bidding possible
- Smart Shopping: what is it, should we use it, and how?
Don't spend your time in Ecommerce PPC? Then this is the session you need to get a working knowledge of how Shopping Ads work in 2019."
Kirk Williams (USA)