How to teach SEO to non SEOs

  • Tue, Mar 17, 2020
  • 11:30 AM - 12:30 PM
  • Yurra Room
  • Moderated by: Barry Smyth, Consistently
How to teach SEO to non SEOs
  1. Figure out how your audience learns
    • How to best deliver the message
  2. What are they motivated by
    • Their KPIs
    • Their stakeholders (upper and lower)
  3. Ways to make their jobs easier
    • better insight into what they're already doing
    • faster ways to achieve what they would normally do
  4. Why it's important to invest the time in getting to know peripheral team members personally
    • tips for managers that translate to this scenario
  5. Examples of how you can do the above based on job types
    • CMO's
    • marketing channel leads
    • developers
    • designers
    • buyers
    • ecommerce uploaders
    • and copywriters

Julie Situ (AUS)

Julie Situ (AUS)

SEO Marketing ManagerAdore Beauty