How to Succeed with Your Search Marketing Strategy

• Virtual Track #1

Defining your strategy at the start of your Search campaign can you help you with a smooth execution and getting the results you had in mind. However, search strategies are often poorly defined. Common mistakes are strategies that are not aligned with the business objectives, metrics are mistaken for KPIs or tactics used as strategies. In this presentation, you will learn to clearly define your KPI’s, prioritized your strategies and plan your tactics so you are no longer ‘shooting in the dark’ with your SEO or PPC strategies.