Morning Keynote

The world has changed - now it’s time to change search marketing

Andreas Dzumla

Andreas Dzumla

Co-founder and CEOLongtail UX

  • Yurra-Marra Room
  • Moderated by: Barry Smyth

The world – and digital environment - have changed around us. Competition is fiercer than ever. Search marketing, like all marketing, is constantly evolving - or is it?  

What has actually changed? And what opportunities await search marketers as we venture out of the pandemic?

Join Longtail UX’s Co-founder and Chief Product Officer Andreas Dzumla to learn how you can capitalise on a number of unique opportunities in search marketing today.

Discover how to leverage the biggest opportunities for search marketers right now:

  • Convert organic search from a black box cost-centre into a powerful performance channel.
  • Identify and capture your business’ unique long tail at scale across paid & organic search.
  • Transform your website into a powerful search marketing.