Data in the time of COVID: Adding value through data during periods of high search demand volatility
Bruno Rodríguez Armesto
SEO DirectorOrange Line
A case study on how we added value and measured SEO success for one of the key global players in the fitness industry during a period when demand completely disappeared overnight. This presentation is a summary of how search professionals and data scientists can use freely available datasets and APIs to improve their situational awareness and their capacity to add value during unprecedented times.