Creating Killer Content for SEO

Kushlani De Silva

Kushlani De Silva

Marketing Strategist and Consultant

Content is a key part of any marketing strategy. Whether its thought leadership or sales-oriented, content can cater to various stages of the buyer journey. Content also plays a large role in SEO. The topics you choose, use of key words, and content formats can all make a significant impact on the SEO value of your content.

This session will explore the role played by content in driving your SEO strategy. It will cover

Leveraging the buyer journey for content production
Keywords vs Buzzwords - How to optimize content for search

Content metrics to track your SEO viability