Crawl Budget Optimisation for Large Sites

Frederic Chanut

Frederic Chanut

Chief Innovation Officer and principalIn Marketing We Trust

  • Yurra Room

"Google has a limited budget for the number of pages their bots can and will crawl on your site.And with the rise of JS-filled heavy pages on every site, Googlebot's struggle to fully crawl and index large sites is only getting bigger.Crawl budget optimisation is about spending the time and resources Google allocates to your site more wisely.In this talk, Freddy will share his experience working for brands like Expedia, Gumtree, Salesforce, and other enterprise-level clients and how a selective approach to indexing and SEO helped these brands grow their visibility.Freddy will be covering ways to run hygiene monitoring, dynamic opportunity analysis, template-based content production, scalable internal linking and much more."