Are 'Smart' features from Google a smart choice for PPC experts?

  • Wed, May 8, 2019
  • 11:05 AM - 11:40 AM
  • Yurra-Marra Room
  • Moderated by: Kirk Williams, ZATO
Smart bidding, smart campaigns, close variant keywords, RSAs, ... The list of smart and automated capabilities in Google Ads keeps growing every year. Fred Vallaeys shares which of these automations are worth using and when PPC pros should take back the controls.

Frederick Vallaeys (USA)

Frederick Vallaeys (USA)

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