An Introduction To Amazon SEA
"Day one of SEO training and you come away learning one thing, Google own search… But what if it doesn’t? When it comes to Search and eCommerce, no one dominates quit like Amazon. Amazon rose to overtake Google back in 2016 and now 62% of customers started their search for a product on Amazon. 70% of Amazon searchers never click past the first page of search results and 35% of Amazon searchers click on the first product featured on a search page.What would say is a good conversion rate for your site? 3-4%? Current conversion rates on Amazon are around the 13% mark for standard customers and for Amazon Prime members it’s 74%. So why is Amazon SEO and PPC not a major factor in your SEO Strategy?
Daniel Saunders (ENG)