Using third-party external data to take your Google Ads account to the next level

• Virtual Track #2
• Moderated by: Barry Smyth

Using third-party external data to take your Google Ads account to the next level

Is your business affected by metrics Google does not track or have access to?  Does your umbrella company have more sales when it rains?  Do you wish you could bid to your margin data instead of using Target ROAS?  Would you like to bid higher on keywords that are driving offline sales?

Using third party external data is the secret weapon in gaining the edge over your competition in Google Ads.  In this session seasoned Google Ads professional Jeff Clear will show you how to use third party data to beat your competition in the competitive landscape of Google Ads.

The attendee can expect to learn how to use their own data and third-party data in their Google Ads account to gain an advantage over the competition.