Advanced PPC and Social Ads, Part 1

• Fri, May 10, 2019
• 09:00 AM - 10:00 AM
• Corinthian Room
• Moderated by: Barry Smyth

Session Master Search and Social ads from the masters at BlitzMetrics that have managed a billion dollars of Google and Facebook ads over the last 12 years.

Part one of this three-hour advanced workshop will teach you how to:

• Build a Strategic Plan that balances search and social efforts (via the Success Tracker for budgets, resources, and timelines, even for teams just getting started)
• Structure your Topic Wheel (content strategy for content and targeting reuse between Facebook, YouTube, interest/display targeting, and retargeting)