A Deep Dive into Google Analytics

Dennis Yu (USA)

Dennis Yu (USA)


  • Virtual Track #2

Let's explore how a properly set-up Google Analytics account looks like-- and let's go through how to use the most powerful features in the new Google Analytics. When used properly, GA will help you find your winners and kill off losers. With the right reports, you can figure out what content is working best, what's converting, and why. We will also cover the most common mistakes in setting up Google Analytics, which will give you bad data and cause you to make mistakes in decision making.

We will look through a half dozen live GA accounts and provide you with a checklist you or your team can implement immediately.