How to teach SEO to non SEOs

• Virtual Track #2

1. Figure out how your audience learns
   • How to best deliver the message
2. What are they motivated by
   • Their KPIs
   • Their stakeholders (upper and lower)
3. Ways to make their jobs easier
   • better insight into what they're already doing
   • faster ways to achieve what they would normally do
4. Why it's important to invest the time in getting to know peripheral team members personally
   • tips for managers that translate to this scenario
5. Examples of how you can do the above based on job types
   • CMO's
   • marketing channel leads
   • developers
   • designers
   • buyers
   • ecommerce uploaders
   • and copywriters