AGENDA

We have left the 2019 Agenda up whilst we are working on the new version for 2020, this should give you an idea of the quality of the speakers and the content that was presented.

  • Search Marketing Summit - Day Two Wed, Mar 18, 2020
  • Search Marketing Summit - Day Three Thu, Mar 19, 2020
8:45 AM - 9:00 AM

Welcome

Yurra-Marra Room

9:00 AM - 10:00 AM

Gary Illyes

Keynote

Gary Illyes, Trends Analyst, Google

Moderated by: Barry Smyth

Yurra-Marra Room

10:00 AM - 10:30 AM

Morning Tea

Level 2 Foyer

Track PPC

PPC Marra Room

Tech SEO

Tech SEO Yurra-Marra Room

10:30 AM - 11:05 AM

Don’t Panic: What to do when Google's smart bidding strategies stop working

10:30 AM - 11:05 AM

Javascript SEO

11:05 AM - 11:40 AM

Ad Testing In An Automated World

11:05 AM - 11:40 AM

Site Speed Is A Crucial Ranking Factor

11:40 AM - 12:15 PM

How To Create A Killer Social Lead Generation Strategy

11:40 AM - 12:15 PM

How the Googlebot Renders JavaScript - A Look Behind the Scenes

12:15 PM - 1:15 PM

Lunch

Grace Brasserie

Track PPC

PPC Marra Room

SEO

SEO Yurra-Marra Room

1:15 PM - 1:50 PM

Google Ads + Marketing Automation for B2B = More qualified Leads and Sales

1:15 PM - 1:50 PM

Why Your Website Won’t Rank in 2020

1:50 PM - 2:25 PM

Cloud for Marketing: Search Campaigns with Google Cloud Platform Automation and Machine Learning

1:50 PM - 2:25 PM

Kaizen-style Link Building

2:25 PM - 3:00 PM

PPC Data Visualisation – Beyond the Surface

2:25 PM - 3:00 PM

Why you should stop blogging and start creating content that answers your customers questions

3:00 PM - 3:15 PM

Afternoon Break

Level 2 Foyer

Track PPC

PPC Marra Room

Voice & AI

Voice & AI Yurra-Marra Room

3:15 PM - 4:00 PM

The Pros And Cons Of Automation

3:15 PM - 4:00 PM

What 'Near Me' Brand Experience Means To Your Customers

4:00 PM - 4:45 PM

Optimising For Seasonality: How To Sell More In Your Peak Periods

4:00 PM - 4:45 PM

Optimising For Voice Search: How Brands And Agencies Deliver Real Results

4:45 PM - 5:30 PM

Build And Test Powerful Landing Pages: Tips From The Pros

4:45 PM - 5:30 PM

Local SEO ranking review

5:30 PM - 5:40 PM

Closing Comments

Moderated by: Barry Smyth

Yurra-Marra Room

6:45 PM - 9:00 PM

SMS Under The Bridge - Networking Harbour Cruise

SMS Under The Bridge - Networking Harbour Cruise

King St Wharf

8:45 AM - 9:00 AM

Welcome

Yurra-Marra Room

9:00 AM - 10:00 AM

Keynote

Keynote - TBA

Moderated by: Barry Smyth

Yurra-Marra Room

10:00 AM - 10:30 AM

Morning Tea

Level 2 Foyer

Track SEM

SEM Marra Room

SEO

SEO Yurra-Marra Room

10:30 AM - 11:05 AM

Driving Profitable Sales With Amazon Search Ads

10:30 AM - 11:05 AM

The New NoFollow And Snippet Rules

11:05 AM - 11:40 AM

App Store PPC

11:05 AM - 11:40 AM

Holistic SEO: Sustainable Ranking for Important Content

11:40 AM - 12:15 PM

Maximising Paid Social

11:40 AM - 12:15 PM

Leveraging the Quality Rater Guidelines for a Content Audit

12:15 PM - 1:00 PM

Lunch

Grace Brasserie

Track PPC

PPC Marra Room

SEO

SEO Yurra-Marra Room

1:00 PM - 1:35 PM

Using third-party data to take your Google Ads account to the next level

1:00 PM - 1:35 PM

Google BERT: What SEOs and Marketers Need to Know

1:35 PM - 2:10 PM

How to create an organic LinkedIn strategy that brings in leads

1:35 PM - 2:10 PM

SEO Migrations: From risk to opportunity

2:10 PM - 2:15 PM

Room Change over

Yurra-Marra Room

2:15 PM - 3:00 PM

SEO & SEM Teams: Why Sharing Your Data Matters

Yurra-Marra Room

3:00 PM - 3:30 PM

Afternoon Tea

Level 2 Foyer

3:30 PM - 4:30 PM

Key Takeaways from SMS Sydney

Key Takeaways from SMS Sydney

Moderated by: Barry Smyth

Yurra-Marra Room

4:35 PM - 5:30 PM

SMS Site Clinic

SMS Site Clinic

Moderated by: Barry Smyth

Yurra-Marra Room

5:30 PM - 5:40 PM

Closing Comments

Barry Smyth (AUS), Co-Founder, Consistently

Yurra-Marra Room

  • Search Marketing Summit - Day Two Wed, Mar 18, 2020
  • Search Marketing Summit - Day Three Thu, Mar 19, 2020
8:45 AM - 9:00 AM

Welcome

Yurra-Marra Room

9:00 AM - 10:00 AM

Gary

Keynote

Gary Illyes, Trends Analyst, Google

Moderated by: Barry Smyth

Yurra-Marra Room

10:00 AM - 10:30 AM

Morning Tea

Level 2 Foyer

10:30 AM - 11:05 AMPPC

Don’t Panic: What to do when Google's smart bidding strategies stop working

Marra Room

10:30 AM - 11:05 AMTech SEO

Javascript SEO

Yurra-Marra Room

11:05 AM - 11:40 AMPPC

Ad Testing In An Automated World

Marra Room

11:05 AM - 11:40 AMTech SEO

Site Speed Is A Crucial Ranking Factor

Yurra-Marra Room

11:40 AM - 12:15 PMPPC

How To Create A Killer Social Lead Generation Strategy

Marra Room

11:40 AM - 12:15 PMTech SEO

How the Googlebot Renders JavaScript - A Look Behind the Scenes

Yurra-Marra Room

12:15 PM - 1:15 PM

Lunch

Grace Brasserie

1:15 PM - 1:50 PMPPC

Google Ads + Marketing Automation for B2B = More qualified Leads and Sales

Marra Room

1:15 PM - 1:50 PMSEO

Why Your Website Won’t Rank in 2020

Yurra-Marra Room

1:50 PM - 2:25 PMPPC

Cloud for Marketing: Search Campaigns with Google Cloud Platform Automation and Machine Learning

Marra Room

1:50 PM - 2:25 PMSEO

Kaizen-style Link Building

Yurra-Marra Room

2:25 PM - 3:00 PMPPC

PPC Data Visualisation – Beyond the Surface

Marra Room

2:25 PM - 3:00 PMSEO

Why you should stop blogging and start creating content that answers your customers questions

Yurra-Marra Room

3:00 PM - 3:15 PM

Afternoon Break

Level 2 Foyer

3:15 PM - 4:00 PMPPC

The Pros And Cons Of Automation

Marra Room

3:15 PM - 4:00 PMVoice & AI

What 'Near Me' Brand Experience Means To Your Customers

Yurra-Marra Room

4:00 PM - 4:45 PMPPC

Optimising For Seasonality: How To Sell More In Your Peak Periods

Marra Room

4:00 PM - 4:45 PMVoice & AI

Optimising For Voice Search: How Brands And Agencies Deliver Real Results

Yurra-Marra Room

4:45 PM - 5:30 PMPPC

Build And Test Powerful Landing Pages: Tips From The Pros

Marra Room

4:45 PM - 5:30 PMVoice & AI

Local SEO ranking review

Yurra-Marra Room

5:30 PM - 5:40 PM

Closing Comments

Moderated by: Barry Smyth

Yurra-Marra Room

6:45 PM - 9:00 PM

SMS Under The Bridge - Networking Harbour Cruise

SMS Under The Bridge - Networking Harbour Cruise

King St Wharf

8:45 AM - 9:00 AM

Welcome

Yurra-Marra Room

9:00 AM - 10:00 AM

Keynote

Keynote - TBA

Moderated by: Barry Smyth

Yurra-Marra Room

10:00 AM - 10:30 AM

Morning Tea

Level 2 Foyer

10:30 AM - 11:05 AMSEM

Driving Profitable Sales With Amazon Search Ads

Marra Room

10:30 AM - 11:05 AMSEO

The New NoFollow And Snippet Rules

Yurra-Marra Room

11:05 AM - 11:40 AMSEM

App Store PPC

Marra Room

11:05 AM - 11:40 AMSEO

Holistic SEO: Sustainable Ranking for Important Content

Yurra-Marra Room

11:40 AM - 12:15 PMSEM

Maximising Paid Social

Marra Room

11:40 AM - 12:15 PMSEO

Leveraging the Quality Rater Guidelines for a Content Audit

Yurra-Marra Room

12:15 PM - 1:00 PM

Lunch

Grace Brasserie

1:00 PM - 1:35 PMSEO

Google BERT: What SEOs and Marketers Need to Know

Yurra-Marra Room

1:00 PM - 1:35 PMPPC

Using third-party data to take your Google Ads account to the next level

Marra Room

1:35 PM - 2:10 PMSEO

SEO Migrations: From risk to opportunity

Yurra-Marra Room

1:35 PM - 2:10 PMPPC

How to create an organic LinkedIn strategy that brings in leads

Marra Room

2:10 PM - 2:15 PM

Room Change over

Yurra-Marra Room

2:15 PM - 3:00 PM

SEO & SEM Teams: Why Sharing Your Data Matters

Yurra-Marra Room

3:00 PM - 3:30 PM

Afternoon Tea

Level 2 Foyer

3:30 PM - 4:30 PM

Key Takeaways from SMS Sydney

Key Takeaways from SMS Sydney

Moderated by: Barry Smyth

Yurra-Marra Room

4:30 PM - 5:30 PMSite Clinic

SMS Sydney Site Clinic

4:35 PM - 5:30 PM

SMS Site Clinic

SMS Site Clinic

Moderated by: Barry Smyth

Yurra-Marra Room

5:30 PM - 5:40 PM

Closing Comments

Barry Smyth (AUS), Co-Founder, Consistently

Yurra-Marra Room