AGENDA

  • Advanced PPC Workshop Mon, May 28, 2018
  • Search Summit - Day One Tue, May 29, 2018
  • Search Summit - Day Two Wed, May 30, 2018
  • Advanced SEO Workshop Thu, May 31, 2018
  • Mobile Marketing Workshop Fri, Jun 1, 2018
Track Advanced Paid Search & Paid Social Workshop

Advanced Paid Search & Paid Social Workshop Corinthian Room

8:45 AM - 9:00 AM

Welcome

Barry Smyth, Co-Founder, Consistently

9:00 AM - 10:00 AM

Advanced approaches to Social Media Advertising

Veronica Romney, Co-Founder & President, LoSoMo

Moderated by: Barry Smyth

10:00 AM - 11:00 AM

Advanced Enterprise PPC Strategies for Any Sized Business

Merry Morud, Associate Creative Director, Aimclear®

Moderated by: Barry Smyth

11:00 AM - 11:30 AM

Morning Tea

Grd Floor Foyer

Track Advanced Paid Search & Paid Social Workshop

Advanced Paid Search & Paid Social Workshop Corinthian Room

11:30 AM - 12:30 PM

Amazon + Search: eCommerce and Amazon

Angeline Michelutti, Business Development Lead, Microsoft

Moderated by: Barry Smyth

12:30 PM - 1:30 PM

The Good, the Bad, and the Ugly: Advanced Ad Copywriting Tips for Social Media Ads

Ashley Ward, Corporate Speaker & Evangelist, SEMrush

Moderated by: Barry Smyth

1:30 PM - 2:00 PM

Lunchtime

Grd Floor Foyer

Track Advanced Paid Search & Paid Social Workshop

Advanced Paid Search & Paid Social Workshop Corinthian Room

2:00 PM - 2:45 PM

Automating Pay Per Click

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

2:45 PM - 3:15 PM

Introduction to AdWords Scripts

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

3:15 PM - 3:45 PM

Advanced AdWords Scripts

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

3:45 PM - 4:15 PM

Afternoon Tea

Grd Floor Foyer

Track Advanced Paid Search & Paid Social Workshop

Advanced Paid Search & Paid Social Workshop Corinthian Room

4:15 PM - 4:45 PM

What new AdWords functionality you cannot afford to miss!

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

4:45 PM - 5:30 PM

Managing Shopping Ads, from the perfect structure to the perfect bid.

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

9:00 AM - 10:00 AM

Britney Muller

Opening Keynote - AI, Voice & Machine Learning, where to next in Search

Opening Keynote - AI, Voice & Machine Learning, where to next in Search

Britney Muller, Senior SEO Scientist, Moz

Moderated by: Barry Smyth

Ionic Room

10:00 AM - 10:30 AM

Morning Tea

Doric Room - Mini Expo & Catering

Track SEO

SEO Ionic Room

PPC

PPC Corinthian Room

10:30 AM - 11:05 AM

The Intersection of Customers and Search

Casie Gillette, Senior Director of Digital Marketing, Komarketing

Moderated by: Nichola Stott, Erudite

10:30 AM - 11:05 AM

Keyword Planning in a Close Variant World: Auction Auditing & Budget Optimisation

Navah Hopkins, Services Innovation Strategist, Wordstream

Moderated by: Monte Huebsch, Aussieweb

11:05 AM - 11:40 AM

WordPress Optimisations for Improving SEO & Conversions

Mark Randall, Country Manager, WP Engine

Moderated by: Nichola Stott, Erudite

11:05 AM - 11:40 AM

Intro to automation with AdWords Scripts

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Monte Huebsch, Aussieweb

11:40 AM - 12:15 PM

Addressing Site Quality

Robyn Lodge, Senior SEO Consultant, Builtvisible

Moderated by: Nichola Stott, Erudite

11:40 AM - 12:15 PM

Uber-Optimised, Breakthrough Performance PPC (Insights from the inside)

Merry Morud, Associate Creative Director, Aimclear®

Moderated by: Monte Huebsch, Aussieweb

12:15 PM - 1:15 PM

Lunch

Doric Room - Mini Expo & Catering

Track PPC Strategy

PPC Strategy Ionic Room

SEO

SEO Corinthian Room

1:15 PM - 1:50 PM

The State of Artificial Intelligence in PPC

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

1:15 PM - 1:50 PM

Future Focus: Winning in the moments that matter

Guy Jarvie, National Head of Experience, iProspect®

Moderated by: Cassie Gillette, KoMarketing

1:50 PM - 2:25 PM

Advanced Audience Remarketing Tactics

Christi Olson, Search Evangelist, Microsoft

Moderated by: Veronica Romney

1:50 PM - 2:25 PM

Making Hreflang Manageable

Nichola Stott, Founder, Erudite

Moderated by: Cassie Gillette, KoMarketing

2:25 PM - 3:00 PM

Working with Influencers: What to Do and What Not to Do

Ashley Ward, Corporate Speaker & Evangelist, SEMrush

Moderated by: Veronica Romney

2:25 PM - 3:00 PM

Canonicalisation

Adam Orchard, SEO Director, Zenith

Moderated by: Cassie Gillette, KoMarketing

3:00 PM - 3:15 PM

Afternoon Tea

Doric Room - Mini Expo & Catering

Track Local & Mobile

Local & Mobile Ionic Room

SEM

SEM Corinthian Room

3:15 PM - 4:00 PM

Content Marketing for Google's Mobile First Index

Veronica Romney, Co-Founder & President, LoSoMo

Moderated by: Cindy Krum

3:15 PM - 3:50 PM

Video: The Next Frontier in Marketing

Duane Brown, Founder & Head of Strategy, Take Some Risk

Moderated by: Christi Olsen, Microsoft

3:50 PM - 4:20 PM

Reusable Content: How to Extend the Life of Your Content

Ashley Ward, Corporate Speaker & Evangelist, SEMrush

Moderated by: Christi Olsen, Microsoft

4:05 PM - 4:55 PM

Mobile readiness that isn't about speed

Jenny Halasz, Founder, JLH Marketing

Moderated by: Cindy Krum

4:20 PM - 4:55 PM

Lessons of the most efficient SEM Campaign in Australia

Lucio Ribeiro, Managing Director, Online Circle Digital

Moderated by: Christi Olsen, Microsoft

4:55 PM - 5:00 PM

Room Change over

5:00 PM - 6:00 PM

John Mueller

LIVE Video Link Up with John Mueller, Google Switzerland

LIVE Video Link Up with John Mueller, Google Switzerland

John Mueller, Senior Webmaster Trends Analyst, Google

Moderated by: Barry Smyth

Ionic Room

6:00 PM - 6:10 PM

Closing Comments

Barry Smyth, Co-Founder, Consistently

Ionic Room

7:30 PM - 9:30 PM

SEMrush Networking Harbour Cruise

King St Wharf

8:45 AM - 9:00 AM

Welcome & Overview of today's agenda

Barry Smyth, Co-Founder, Consistently

Ionic Room

9:00 AM - 10:00 AM

Cindy Krum

SEO For Google's Mobile-First Index & Mobile-Friendly World

SEO For Google's Mobile-First Index & Mobile-Friendly World

Cindy Krum, CEO and Founder, MobileMoxie

Moderated by: Barry Smyth

Ionic Room

10:00 AM - 10:30 AM

Morning Tea

Doric Room - Mini Expo & Catering

Track Local

Local Ionic Room

PPC

PPC Corinthian Room

10:30 AM - 11:05 AM

Local Search Ranking Factors overview

Britney Muller, Senior SEO Scientist, Moz

Moderated by: Michael Motherwell, Consistently

10:30 AM - 11:05 AM

How to make Apple Search Ads work for you

Jennifer Lam, Paid Search Specialist, Sportsbet

Moderated by: Duane Brown, Take Some Risk

11:05 AM - 11:40 AM

Digital Marketing for the Local Ecosystem

Veronica Romney, Co-Founder & President, LoSoMo

Moderated by: Michael Motherwell, Consistently

11:05 AM - 11:40 AM

PPC Cost Analysis

Robyn Lodge, Senior SEO Consultant, Builtvisible

Moderated by: Duane Brown, Take Some Risk

11:40 AM - 12:15 PM

Managing Mapping & Local Listings

Barry Smyth, Co-Founder, Consistently

Moderated by: Michael Motherwell, Consistently

11:40 AM - 12:15 PM

Balancing online and offline conversions through device targeting

Selina Gough, Senior Paid Media Manager, iProspect

Moderated by: Duane Brown, Take Some Risk

12:15 PM - 1:00 PM

Lunch

Doric Room - Mini Expo & Catering

Track Tech SEO

Tech SEO Ionic Room

SEO

SEO Corinthian Room

1:00 PM - 1:35 PM

Technical SEO for Ecommerce sites

Jason Mun, Co-Founder and Search Director, Bespoke

Moderated by: Jenny Halasz, JLH Marketing

1:00 PM - 1:35 PM

15 SEO Mistakes You're Making Right Now

Casie Gillette, Senior Director of Digital Marketing, Komarketing

Moderated by: Navah Hopkins, Wordstream

1:35 PM - 2:10 PM

AMP for E-Commerce: Why and How?

Max Prin, Head of Technical SEO, Merkle

Moderated by: Jenny Halasz, JLH Marketing

1:35 PM - 2:10 PM

High competition SERPs: how to gain an edge on your competition

Matt Corke, Group Publisher, Lending, Finder.com

Moderated by: Navah Hopkins, Wordstream

2:10 PM - 2:45 PM

Progressive Web Apps - Take Your Mobile Performance to the Next Level

Nichola Stott, Founder, Erudite

Moderated by: Jenny Halasz, JLH Marketing

2:10 PM - 2:45 PM

Successful SEO Using Markup & Structured Data

Michael Motherwell, Co-Founder, Wave Interactive

Moderated by: Navah Hopkins, Wordstream

2:45 PM - 3:15 PM

Afternoon Tea

Doric Room - Mini Expo & Catering

Track Voice

Voice Ionic Room

Conversion & Analytics

Conversion & Analytics Corinthian Room

3:15 PM - 3:50 PM

Voice search - Optimising Content For Voice Search & Virtual Assistants

Chris Thomas, Director, Hibermate Limited

Moderated by: Veronica Romney, LoSoMo

3:15 PM - 3:50 PM

Killer Analytics for Mobile SEO

Jenny Halasz, Founder, JLH Marketing

Moderated by: Cassie Gillette, KoMarketing

3:50 PM - 4:20 PM

Unchatted Territory: Search Optimisation for Conversational Agents

Christi Olson, Search Evangelist, Microsoft

Moderated by: Veronica Romney, LoSoMo

3:50 PM - 4:20 PM

Giving Credit Where Credit’s Due: Analytics, Conversions & Attribution

Amye Saunders, Co-founder and Director, AMIRE Strategic Digital Marketing

Moderated by: Cassie Gillette, KoMarketing

4:20 PM - 4:30 PM

Room Change Over

4:30 PM - 5:30 PM

SMS Sydney Site Clinic

SMS Sydney Site Clinic

Moderated by: Barry Smyth

Ionic Room

Track Advanced SEO Workshop

Advanced SEO Workshop Corinthian Room

8:55 AM - 9:00 AM

Welcome

Barry Smyth, Co-Founder, Consistently

9:00 AM - 10:00 AM

SEMrush Ranking Factors 2.0

Moderated by: Barry Smyth, Consistently

10:00 AM - 11:00 AM

Bing AMP & The Truth Project

Christi Olson, Search Evangelist, Microsoft

Moderated by: Barry Smyth, Consistently

11:00 AM - 11:30 AM

Morning Tea

Grd Floor Foyer

Track Advanced SEO Workshop

Advanced SEO Workshop Corinthian Room

11:30 AM - 12:30 PM

Defining Content with Data: Identifying Gaps in Strategy

Casie Gillette, Senior Director of Digital Marketing, Komarketing

Moderated by: Barry Smyth, Consistently

12:30 PM - 1:30 PM

Next Level SEO

Jenny Halasz, Founder, JLH Marketing

Moderated by: Barry Smyth, Consistently

1:30 PM - 2:00 PM

Lunchtime

Corinthian Room

Track Advanced SEO Workshop

Advanced SEO Workshop Corinthian Room

2:00 PM - 3:00 PM

Optimising for Position Zero

Jenny Halasz, Founder, JLH Marketing

Moderated by: Barry Smyth, Consistently

3:00 PM - 4:00 PM

Correlational SEO: Data Driven SEO Of the Future

Brie Moreau, Senior SEO Consultant, Business Development, White Light Digital Marketing

Moderated by: Barry Smyth, Consistently

4:00 PM - 4:15 PM

Afternoon Break

Corinthian Room

Track Advanced SEO Workshop

Advanced SEO Workshop Corinthian Room

4:15 PM - 5:30 PM

Give It Up...

Moderated by: Barry Smyth, Consistently

  • Advanced PPC Workshop Mon, May 28, 2018
  • Search Summit - Day One Tue, May 29, 2018
  • Search Summit - Day Two Wed, May 30, 2018
  • Advanced SEO Workshop Thu, May 31, 2018
  • Mobile Marketing Workshop Fri, Jun 1, 2018
8:45 AM - 9:00 AMAdvanced Paid Search & Paid Social Workshop

Welcome

Barry Smyth, Co-Founder, Consistently

Corinthian Room

9:00 AM - 10:00 AMAdvanced Paid Search & Paid Social Workshop

Advanced approaches to Social Media Advertising

Veronica Romney, Co-Founder & President, LoSoMo

Moderated by: Barry Smyth

Corinthian Room

10:00 AM - 11:00 AMAdvanced Paid Search & Paid Social Workshop

Advanced Enterprise PPC Strategies for Any Sized Business

Merry Morud, Associate Creative Director, Aimclear®

Moderated by: Barry Smyth

Corinthian Room

11:00 AM - 11:30 AM

Morning Tea

Grd Floor Foyer

11:30 AM - 12:30 PMAdvanced Paid Search & Paid Social Workshop

Amazon + Search: eCommerce and Amazon

Angeline Michelutti, Business Development Lead, Microsoft

Moderated by: Barry Smyth

Corinthian Room

12:30 PM - 1:30 PMAdvanced Paid Search & Paid Social Workshop

The Good, the Bad, and the Ugly: Advanced Ad Copywriting Tips for Social Media Ads

Ashley Ward, Corporate Speaker & Evangelist, SEMrush

Moderated by: Barry Smyth

Corinthian Room

1:30 PM - 2:00 PM

Lunchtime

Grd Floor Foyer

2:00 PM - 2:45 PMAdvanced Paid Search & Paid Social Workshop

Automating Pay Per Click

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

Corinthian Room

2:45 PM - 3:15 PMAdvanced Paid Search & Paid Social Workshop

Introduction to AdWords Scripts

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

Corinthian Room

3:15 PM - 3:45 PMAdvanced Paid Search & Paid Social Workshop

Advanced AdWords Scripts

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

Corinthian Room

3:45 PM - 4:15 PM

Afternoon Tea

Grd Floor Foyer

4:15 PM - 4:45 PMAdvanced Paid Search & Paid Social Workshop

What new AdWords functionality you cannot afford to miss!

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

Corinthian Room

4:45 PM - 5:30 PMAdvanced Paid Search & Paid Social Workshop

Managing Shopping Ads, from the perfect structure to the perfect bid.

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

Corinthian Room

9:00 AM - 10:00 AM

Britney

Opening Keynote - AI, Voice & Machine Learning, where to next in Search

Opening Keynote - AI, Voice & Machine Learning, where to next in Search

Britney Muller, Senior SEO Scientist, Moz

Moderated by: Barry Smyth

Ionic Room

10:00 AM - 10:30 AM

Morning Tea

Doric Room - Mini Expo & Catering

10:30 AM - 11:05 AMSEO

The Intersection of Customers and Search

Casie Gillette, Senior Director of Digital Marketing, Komarketing

Moderated by: Nichola Stott, Erudite

Ionic Room

10:30 AM - 11:05 AMPPC

Keyword Planning in a Close Variant World: Auction Auditing & Budget Optimisation

Navah Hopkins, Services Innovation Strategist, Wordstream

Moderated by: Monte Huebsch, Aussieweb

Corinthian Room

11:05 AM - 11:40 AMSEO

WordPress Optimisations for Improving SEO & Conversions

Mark Randall, Country Manager, WP Engine

Moderated by: Nichola Stott, Erudite

Ionic Room

11:05 AM - 11:40 AMPPC

Intro to automation with AdWords Scripts

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Monte Huebsch, Aussieweb

Corinthian Room

11:40 AM - 12:15 PMSEO

Addressing Site Quality

Robyn Lodge, Senior SEO Consultant, Builtvisible

Moderated by: Nichola Stott, Erudite

Ionic Room

11:40 AM - 12:15 PMPPC

Uber-Optimised, Breakthrough Performance PPC (Insights from the inside)

Merry Morud, Associate Creative Director, Aimclear®

Moderated by: Monte Huebsch, Aussieweb

Corinthian Room

12:15 PM - 1:15 PM

Lunch

Doric Room - Mini Expo & Catering

1:15 PM - 1:50 PMSEO

Future Focus: Winning in the moments that matter

Guy Jarvie, National Head of Experience, iProspect®

Moderated by: Cassie Gillette, KoMarketing

Corinthian Room

1:15 PM - 1:50 PMPPC Strategy

The State of Artificial Intelligence in PPC

Frederick Vallaeys, CEO, Optmyzr

Moderated by: Veronica Romney

Ionic Room

1:50 PM - 2:25 PMSEO

Making Hreflang Manageable

Nichola Stott, Founder, Erudite

Moderated by: Cassie Gillette, KoMarketing

Corinthian Room

1:50 PM - 2:25 PMPPC Strategy

Advanced Audience Remarketing Tactics

Christi Olson, Search Evangelist, Microsoft

Moderated by: Veronica Romney

Ionic Room

2:25 PM - 3:00 PMSEO

Canonicalisation

Adam Orchard, SEO Director, Zenith

Moderated by: Cassie Gillette, KoMarketing

Corinthian Room

2:25 PM - 3:00 PMPPC Strategy

Working with Influencers: What to Do and What Not to Do

Ashley Ward, Corporate Speaker & Evangelist, SEMrush

Moderated by: Veronica Romney

Ionic Room

3:00 PM - 3:15 PM

Afternoon Tea

Doric Room - Mini Expo & Catering

3:15 PM - 4:00 PMLocal & Mobile

Content Marketing for Google's Mobile First Index

Veronica Romney, Co-Founder & President, LoSoMo

Moderated by: Cindy Krum

Ionic Room

3:15 PM - 3:50 PMSEM

Video: The Next Frontier in Marketing

Duane Brown, Founder & Head of Strategy, Take Some Risk

Moderated by: Christi Olsen, Microsoft

Corinthian Room

3:50 PM - 4:20 PMSEM

Reusable Content: How to Extend the Life of Your Content

Ashley Ward, Corporate Speaker & Evangelist, SEMrush

Moderated by: Christi Olsen, Microsoft

Corinthian Room

4:05 PM - 4:55 PMLocal & Mobile

Mobile readiness that isn't about speed

Jenny Halasz, Founder, JLH Marketing

Moderated by: Cindy Krum

Ionic Room

4:20 PM - 4:55 PMSEM

Lessons of the most efficient SEM Campaign in Australia

Lucio Ribeiro, Managing Director, Online Circle Digital

Moderated by: Christi Olsen, Microsoft

Corinthian Room

4:55 PM - 5:00 PM

Room Change over

5:00 PM - 6:00 PM

John

LIVE Video Link Up with John Mueller, Google Switzerland

LIVE Video Link Up with John Mueller, Google Switzerland

John Mueller, Senior Webmaster Trends Analyst, Google

Moderated by: Barry Smyth

Ionic Room

6:00 PM - 6:10 PM

Closing Comments

Barry Smyth, Co-Founder, Consistently

Ionic Room

7:30 PM - 9:30 PM

SEMrush Networking Harbour Cruise

King St Wharf

8:45 AM - 9:00 AM

Welcome & Overview of today's agenda

Barry Smyth, Co-Founder, Consistently

Ionic Room

9:00 AM - 10:00 AM

Cindy

SEO For Google's Mobile-First Index & Mobile-Friendly World

SEO For Google's Mobile-First Index & Mobile-Friendly World

Cindy Krum, CEO and Founder, MobileMoxie

Moderated by: Barry Smyth

Ionic Room

10:00 AM - 10:30 AM

Morning Tea

Doric Room - Mini Expo & Catering

10:30 AM - 11:05 AMLocal

Local Search Ranking Factors overview

Britney Muller, Senior SEO Scientist, Moz

Moderated by: Michael Motherwell, Consistently

Ionic Room

10:30 AM - 11:05 AMPPC

How to make Apple Search Ads work for you

Jennifer Lam, Paid Search Specialist, Sportsbet

Moderated by: Duane Brown, Take Some Risk

Corinthian Room

11:05 AM - 11:40 AMLocal

Digital Marketing for the Local Ecosystem

Veronica Romney, Co-Founder & President, LoSoMo

Moderated by: Michael Motherwell, Consistently

Ionic Room

11:05 AM - 11:40 AMPPC

PPC Cost Analysis

Robyn Lodge, Senior SEO Consultant, Builtvisible

Moderated by: Duane Brown, Take Some Risk

Corinthian Room

11:40 AM - 12:15 PMLocal

Managing Mapping & Local Listings

Barry Smyth, Co-Founder, Consistently

Moderated by: Michael Motherwell, Consistently

Ionic Room

11:40 AM - 12:15 PMPPC

Balancing online and offline conversions through device targeting

Selina Gough, Senior Paid Media Manager, iProspect

Moderated by: Duane Brown, Take Some Risk

Corinthian Room

12:15 PM - 1:00 PM

Lunch

Doric Room - Mini Expo & Catering

1:00 PM - 1:35 PMSEO

15 SEO Mistakes You're Making Right Now

Casie Gillette, Senior Director of Digital Marketing, Komarketing

Moderated by: Navah Hopkins, Wordstream

Corinthian Room

1:00 PM - 1:35 PMTech SEO

Technical SEO for Ecommerce sites

Jason Mun, Co-Founder and Search Director, Bespoke

Moderated by: Jenny Halasz, JLH Marketing

Ionic Room

1:35 PM - 2:10 PMSEO

High competition SERPs: how to gain an edge on your competition

Matt Corke, Group Publisher, Lending, Finder.com

Moderated by: Navah Hopkins, Wordstream

Corinthian Room

1:35 PM - 2:10 PMTech SEO

AMP for E-Commerce: Why and How?

Max Prin, Head of Technical SEO, Merkle

Moderated by: Jenny Halasz, JLH Marketing

Ionic Room

2:10 PM - 2:45 PMSEO

Successful SEO Using Markup & Structured Data

Michael Motherwell, Co-Founder, Wave Interactive

Moderated by: Navah Hopkins, Wordstream

Corinthian Room

2:10 PM - 2:45 PMTech SEO

Progressive Web Apps - Take Your Mobile Performance to the Next Level

Nichola Stott, Founder, Erudite

Moderated by: Jenny Halasz, JLH Marketing

Ionic Room

2:45 PM - 3:15 PM

Afternoon Tea

Doric Room - Mini Expo & Catering

3:15 PM - 3:50 PMConversion & Analytics

Killer Analytics for Mobile SEO

Jenny Halasz, Founder, JLH Marketing

Moderated by: Cassie Gillette, KoMarketing

Corinthian Room

3:15 PM - 3:50 PMVoice

Voice search - Optimising Content For Voice Search & Virtual Assistants

Chris Thomas, Director, Hibermate Limited

Moderated by: Veronica Romney, LoSoMo

Ionic Room

3:50 PM - 4:20 PMConversion & Analytics

Giving Credit Where Credit’s Due: Analytics, Conversions & Attribution

Amye Saunders, Co-founder and Director, AMIRE Strategic Digital Marketing

Moderated by: Cassie Gillette, KoMarketing

Corinthian Room

3:50 PM - 4:20 PMVoice

Unchatted Territory: Search Optimisation for Conversational Agents

Christi Olson, Search Evangelist, Microsoft

Moderated by: Veronica Romney, LoSoMo

Ionic Room

4:20 PM - 4:30 PM

Room Change Over

4:30 PM - 5:30 PM

SMS Sydney Site Clinic

SMS Sydney Site Clinic

Moderated by: Barry Smyth

Ionic Room

8:55 AM - 9:00 AMAdvanced SEO Workshop

Welcome

Barry Smyth, Co-Founder, Consistently

Corinthian Room

9:00 AM - 10:00 AMAdvanced SEO Workshop

SEMrush Ranking Factors 2.0

Moderated by: Barry Smyth, Consistently

Corinthian Room

10:00 AM - 11:00 AMAdvanced SEO Workshop

Bing AMP & The Truth Project

Christi Olson, Search Evangelist, Microsoft

Moderated by: Barry Smyth, Consistently

Corinthian Room

11:00 AM - 11:30 AM

Morning Tea

Grd Floor Foyer

11:30 AM - 12:30 PMAdvanced SEO Workshop

Defining Content with Data: Identifying Gaps in Strategy

Casie Gillette, Senior Director of Digital Marketing, Komarketing

Moderated by: Barry Smyth, Consistently

Corinthian Room

12:30 PM - 1:30 PMAdvanced SEO Workshop

Next Level SEO

Jenny Halasz, Founder, JLH Marketing

Moderated by: Barry Smyth, Consistently

Corinthian Room

1:30 PM - 2:00 PM

Lunchtime

Corinthian Room

2:00 PM - 3:00 PMAdvanced SEO Workshop

Optimising for Position Zero

Jenny Halasz, Founder, JLH Marketing

Moderated by: Barry Smyth, Consistently

Corinthian Room

3:00 PM - 4:00 PMAdvanced SEO Workshop

Correlational SEO: Data Driven SEO Of the Future

Brie Moreau, Senior SEO Consultant, Business Development, White Light Digital Marketing

Moderated by: Barry Smyth, Consistently

Corinthian Room

4:00 PM - 4:15 PM

Afternoon Break

Corinthian Room

4:15 PM - 5:30 PMAdvanced SEO Workshop

Give It Up...

Moderated by: Barry Smyth, Consistently

Corinthian Room