AGENDA

This is the current agenda as per the original conference dates in May, due to the Covid-19 issues we postponed the event until the last week of October. The agenda may change some what depending on a number of factors. Day Four's agenda will change back to a full day format.

  • Advanced SEO Workshop - Day One Tue, Mar 17, 2020
  • Search Marketing Summit - Day Two Wed, Mar 18, 2020
  • Search Marketing Summit - Day Three Thu, Mar 19, 2020
  • Advanced PPC Workshop - Day Four Fri, Mar 20, 2020
Track SEO

SEO Yurra Room

8:55 AM - 9:00 AM

Welcome

Barry Smyth (AUS), Co-Founder, Consistently

9:00 AM - 10:00 AM

How Javascript Truly Is SEO Friendly (Via Google Hangout)

Brent D. Payne (USA), Founder and CEO, Loud Interactive

Moderated by: Barry Smyth, Consistently

10:00 AM - 11:00 AM

Data for Enterprise SEO

Bruno Rodríguez Armesto, SEO Director, Orange Line

Moderated by: Barry Smyth, Consistently

11:00 AM - 11:30 AM

Morning Tea

Grd Floor Foyer

Track SEO

SEO Yurra Room

11:30 AM - 12:30 PM

How to teach SEO to non SEOs

Julie Situ (AUS), SEO Marketing Manager, Adore Beauty

Moderated by: Barry Smyth, Consistently

12:30 PM - 1:15 PM

Python for SEO’ers – Don’t get left behind your peers!

Peter Dimakidis, Head of SEO, Indago Digital

Moderated by: Barry Smyth, Consistently

1:30 PM - 2:30 PM

Lunch

Grace Brasserie

Track SEO

SEO Yurra Room

2:30 PM - 3:30 PM

Local SEO & Location Marketing Secrets...

Michael Motherwell (AUS), Co-Founder, Consistently

Moderated by: Barry Smyth, Consistently

3:30 PM - 4:30 PM

Digital Content and SEO – Two sides of the same coin (Via Hangout)

Lyndon Barnett, Senior Digital Content and SEO Manager, Vodafone Australia

Moderated by: Barry Smyth, Consistently

4:30 PM - 4:45 PM

Afternoon Tea

Grd Floor Foyer

Track SEO

SEO Yurra Room

4:45 PM - 5:30 PM

Give It Up...

Moderated by: Barry Smyth, Consistently

8:45 AM - 9:00 AM

Welcome

Yurra-Marra Room

9:00 AM - 10:00 AM

Garrett Mehrguth (USA)

Morning Keynote

How To Grow Your Pipeline When Everything Else Has Failed

Garrett Mehrguth (USA), Co-founder and Chief Executive Officer, Directive

Moderated by: Barry Smyth

Yurra-Marra Room

10:00 AM - 10:30 AM

Morning Tea

Level 2 Foyer

Track PPC

PPC Marra Room

Tech SEO

Tech SEO Yurra-Marra Room

10:30 AM - 11:15 AM

Don’t Panic: What to do when Google's smart bidding strategies stop working

Jeff Clear (USA), Sales Executive, Optmyzr

Moderated by: Mark Irvine, Wordstream

10:30 AM - 11:15 AM

Javascript SEO: Why it remains important and what you need to know.

Leigh Hanney (AUS), Founder and Managing Director , DataCraft Digital

Moderated by: Amanda King, Optus

11:15 AM - 12:00 PM

The Creative Revolution Will NOT Be Televised

Merry Morud (USA), Marketing Manager, Uber

Moderated by: Mark Irvine, Wordstream

11:15 AM - 12:00 PM

Learnings from 30+ SEO Migrations

Jason Mun (AUS), Director of Search & Insights, Overdose Digital

Moderated by: Amanda King, Optus

12:00 PM - 12:15 PM

Session Q&A

Moderated by: Mark Irvine, Wordstream

12:00 PM - 12:15 PM

Session Q&A

Moderated by: Amanda King, Optus

12:15 PM - 1:15 PM

Lunch

Grace Brasserie

Track SEM

SEM Marra Room

Content Marketing

Content Marketing Yurra-Marra Room

1:15 PM - 1:50 PM

SEO vs. SEM - The case for SEM

Rick Thompson, CEO, SEM::SME

Moderated by: Sophie Robin, Bailey Nelson

1:15 PM - 1:50 PM

Why you should stop writing blog articles.

Moby Siddique, CEO, RedPandas Digital

Moderated by: Jason Mun, Overdose Digital

1:50 PM - 2:25 PM

How to Succeed with Your Search Marketing Strategy

Rick Elenbaas, Technical & Strategic Consultant, Site Improve

Moderated by: Sophie Robin, Bailey Nelson

1:50 PM - 2:25 PM

Kaizen-style Link Building

Venchito Tampon Jr. (PH), Marketing Director & Co-Founder, SharpRocket

Moderated by: Jason Mun, Overdose Digital

2:25 PM - 3:00 PM

Search and Social Advertising: Made Better Together with More Data

Mark Irvine (USA), Senior Data Scientist and Analytical Lead, Wordstream

Moderated by: Sophie Robin, Bailey Nelson

2:25 PM - 3:00 PM

How to start creating content that answers your customers questions

Amanda King (AUS), SEO Specialist, Optus

Moderated by: Jason Mun, Overdose Digital

3:00 PM - 3:15 PM

Afternoon Break

Level 2 Foyer

Track PPC

PPC Marra Room

Voice & AI

Voice & AI Yurra-Marra Room

3:30 PM - 4:00 PM

The Pros And Cons Of Automation

3:30 PM - 4:00 PM

What “near me” searches mean for your brand

Tom O'Neil (AUS), Media Director, Mindshare

Moderated by: Moby Siddique, RedPandas Digital

4:00 PM - 4:30 PM

Optimising For Seasonality: How To Sell More In Your Peak Periods

4:00 PM - 4:30 PM

Optimising For Voice Search: How Brands And Agencies Deliver Real Results

Michael Motherwell (AUS), Co-Founder, Consistently

Moderated by: Moby Siddique, RedPandas Digital

4:40 PM - 5:30 PM

Andreas Dzumla (AUS)

Afternoon Keynote

Google’s Hogging Half Your Traffic: How to Get It Back

Andreas Dzumla (AUS), Co-founder and CEO, Longtail UX

Moderated by: Barry Smyth, Consistently

Yurra-Marra Room

5:30 PM - 5:40 PM

Closing Comments

Moderated by: Barry Smyth

Yurra-Marra Room

6:45 PM - 9:00 PM

SMS Under The Bridge - Networking Harbour Cruise

SMS Under The Bridge - Networking Harbour Cruise

King St Wharf

8:45 AM - 9:00 AM

Welcome

Yurra-Marra Room

9:00 AM - 10:00 AM

Gary Illyes

Keynote

Keynote - TBA

Gary Illyes, Trends Analyst, Google

Moderated by: Barry Smyth

Yurra-Marra Room

10:00 AM - 10:30 AM

Morning Tea

Level 2 Foyer

Track SEM

SEM Marra Room

SEO

SEO Yurra-Marra Room

10:30 AM - 11:05 AM

5 Tricks to Make the Most out of Google’s Newest Ads

Mark Irvine (USA), Senior Data Scientist and Analytical Lead, Wordstream

10:30 AM - 11:05 AM

The Power of Viral Link Building

Ben Kaplan (USA), CEO, PR Hacker

Moderated by: Michael Motherwell, Consistently

11:05 AM - 11:40 AM

Smart Bidding: Everything but the Kitchen Sink

Abigail Charlesworth, Paid Performance Marketing Manager, Ikon Communications

11:05 AM - 11:40 AM

Creating a Trustworthy Brand Experience with Accessibility, SEO & UX

Rick Elenbaas, Technical & Strategic Consultant, Site Improve

Moderated by: Michael Motherwell, Consistently

11:40 AM - 12:15 PM

How to session: Making Google Ad's scripts that work

Billy Robinson, Co-Founder – Head Of Innovation, Synq Digital

11:40 AM - 12:15 PM

How To Become A Google Trends Power User

Ron Erdos, Senior Technical SEO Specialist, Seek

Moderated by: Michael Motherwell, Consistently

12:15 PM - 1:00 PM

Lunch

Grace Brasserie

Track PPC

PPC Marra Room

SEO

SEO Yurra-Marra Room

1:00 PM - 1:35 PM

Ramp up your brand awareness using PPC

Sophie Robin, Digital and eCommerce Manager, Bailey Nelson

Moderated by: Mark Irvine, Wordstream

1:00 PM - 1:35 PM

Google BERT: What SEOs and Marketers Need to Know

Piotr (Peter) Olesson, SEO Manager, Reff Digital

Moderated by: Dexter Laffrey, Mighty Hive

1:35 PM - 2:10 PM

Why SEO Is A Paid Searcher’s New Best Mate

Luke Ashmore-Delaney, Media and Analytics Manager, Indago Digital

Moderated by: Mark Irvine, Wordstream

1:35 PM - 2:10 PM

TBC

Moderated by: Dexter Laffrey, Mighty Hive

2:10 PM - 2:15 PM

Room Change over

Yurra-Marra Room

2:15 PM - 3:00 PM

SEO & SEM Teams: Why Sharing Your Data Matters

Yurra-Marra Room

3:00 PM - 3:30 PM

Afternoon Tea

Level 2 Foyer

3:30 PM - 4:30 PM

Key Takeaways from SMS Sydney

Key Takeaways from SMS Sydney

Moderated by: Barry Smyth

Yurra-Marra Room

4:35 PM - 5:30 PM

SMS Site Clinic

SMS Site Clinic

Moderated by: Barry Smyth

Yurra-Marra Room

5:30 PM - 5:40 PM

Closing Comments

Barry Smyth (AUS), Co-Founder, Consistently

Yurra-Marra Room

Track PPC

PPC Pinaroo 5

8:45 AM - 9:00 AM

Welcome

Barry Smyth (AUS), Co-Founder, Consistently

9:00 AM - 10:00 AM

A Better Way to Bing

Mark Irvine (USA), Senior Data Scientist and Analytical Lead, Wordstream

Moderated by: Barry Smyth

10:00 AM - 11:00 AM

Advanced PPC Session 2 - Title coming ASAP

Merry Morud (USA), Marketing Manager, Uber

Moderated by: Barry Smyth

11:00 AM - 11:15 AM

Morning Tea

Grd Floor Foyer

Track PPC

PPC Pinaroo 5

11:15 AM - 12:15 PM

Using third-party external data to take your Google Ads account to the next level

Dennis Yu (USA), CEO, BlitzMetrics

Moderated by: Barry Smyth

12:15 PM - 12:30 PM

Q&A with Mark, Merry & Jeff

Moderated by: Barry Smyth

1:00 PM - 1:30 PM

Lunch

Grace Brasserie

Track PPC

PPC Pinaroo 5

1:30 PM - 5:30 PM

Advanced Google Ads, Part 1 ~ 3 (Postponed)

Moderated by: Barry Smyth

  • Advanced SEO Workshop - Day One Tue, Mar 17, 2020
  • Search Marketing Summit - Day Two Wed, Mar 18, 2020
  • Search Marketing Summit - Day Three Thu, Mar 19, 2020
  • Advanced PPC Workshop - Day Four Fri, Mar 20, 2020
8:55 AM - 9:00 AMSEO

Welcome

Barry Smyth (AUS), Co-Founder, Consistently

Yurra Room

9:00 AM - 10:00 AMSEO

How Javascript Truly Is SEO Friendly (Via Google Hangout)

Brent D. Payne (USA), Founder and CEO, Loud Interactive

Moderated by: Barry Smyth, Consistently

Yurra Room

9:00 AM - 10:00 AMTech SEO

Data science for SEO

Bruno Rodríguez Armesto, SEO Director, Orange Line

Moderated by: Barry Smyth

Yurra Room

10:00 AM - 11:00 AMSEO

Data for Enterprise SEO

Bruno Rodríguez Armesto, SEO Director, Orange Line

Moderated by: Barry Smyth, Consistently

Yurra Room

11:00 AM - 11:30 AM

Morning Tea

Grd Floor Foyer

11:30 AM - 12:30 PMSEO

How to teach SEO to non SEOs

Julie Situ (AUS), SEO Marketing Manager, Adore Beauty

Moderated by: Barry Smyth, Consistently

Yurra Room

12:30 PM - 1:15 PMSEO

Python for SEO’ers – Don’t get left behind your peers!

Peter Dimakidis, Head of SEO, Indago Digital

Moderated by: Barry Smyth, Consistently

Yurra Room

1:30 PM - 2:30 PM

Lunch

Grace Brasserie

2:30 PM - 3:30 PMSEO

Local SEO & Location Marketing Secrets...

Michael Motherwell (AUS), Co-Founder, Consistently

Moderated by: Barry Smyth, Consistently

Yurra Room

3:30 PM - 4:30 PMSEO

Digital Content and SEO – Two sides of the same coin (Via Hangout)

Lyndon Barnett, Senior Digital Content and SEO Manager, Vodafone Australia

Moderated by: Barry Smyth, Consistently

Yurra Room

4:30 PM - 4:45 PM

Afternoon Tea

Grd Floor Foyer

4:45 PM - 5:30 PMSEO

Give It Up...

Moderated by: Barry Smyth, Consistently

Yurra Room

8:45 AM - 9:00 AM

Welcome

Yurra-Marra Room

9:00 AM - 10:00 AM

Garrett

Morning Keynote

How To Grow Your Pipeline When Everything Else Has Failed

Garrett Mehrguth (USA), Co-founder and Chief Executive Officer, Directive

Moderated by: Barry Smyth

Yurra-Marra Room

10:00 AM - 10:30 AM

Morning Tea

Level 2 Foyer

10:30 AM - 11:15 AMPPC

Don’t Panic: What to do when Google's smart bidding strategies stop working

Jeff Clear (USA), Sales Executive, Optmyzr

Moderated by: Mark Irvine, Wordstream

Marra Room

10:30 AM - 11:15 AMTech SEO

Javascript SEO: Why it remains important and what you need to know.

Leigh Hanney (AUS), Founder and Managing Director , DataCraft Digital

Moderated by: Amanda King, Optus

Yurra-Marra Room

11:15 AM - 12:00 PMPPC

The Creative Revolution Will NOT Be Televised

Merry Morud (USA), Marketing Manager, Uber

Moderated by: Mark Irvine, Wordstream

Marra Room

11:15 AM - 12:00 PMTech SEO

Learnings from 30+ SEO Migrations

Jason Mun (AUS), Director of Search & Insights, Overdose Digital

Moderated by: Amanda King, Optus

Yurra-Marra Room

12:00 PM - 12:15 PMPPC

Session Q&A

Moderated by: Mark Irvine, Wordstream

Marra Room

12:00 PM - 12:15 PMTech SEO

Session Q&A

Moderated by: Amanda King, Optus

Yurra-Marra Room

12:15 PM - 1:15 PM

Lunch

Grace Brasserie

1:15 PM - 1:50 PMContent Marketing

Why you should stop writing blog articles.

Moby Siddique, CEO, RedPandas Digital

Moderated by: Jason Mun, Overdose Digital

Yurra-Marra Room

1:15 PM - 1:50 PMSEM

SEO vs. SEM - The case for SEM

Rick Thompson, CEO, SEM::SME

Moderated by: Sophie Robin, Bailey Nelson

Marra Room

1:50 PM - 2:25 PMContent Marketing

Kaizen-style Link Building

Venchito Tampon Jr. (PH), Marketing Director & Co-Founder, SharpRocket

Moderated by: Jason Mun, Overdose Digital

Yurra-Marra Room

1:50 PM - 2:25 PMSEM

How to Succeed with Your Search Marketing Strategy

Rick Elenbaas, Technical & Strategic Consultant, Site Improve

Moderated by: Sophie Robin, Bailey Nelson

Marra Room

2:25 PM - 3:00 PMContent Marketing

How to start creating content that answers your customers questions

Amanda King (AUS), SEO Specialist, Optus

Moderated by: Jason Mun, Overdose Digital

Yurra-Marra Room

2:25 PM - 3:00 PMSEM

Search and Social Advertising: Made Better Together with More Data

Mark Irvine (USA), Senior Data Scientist and Analytical Lead, Wordstream

Moderated by: Sophie Robin, Bailey Nelson

Marra Room

3:00 PM - 3:15 PM

Afternoon Break

Level 2 Foyer

3:30 PM - 4:00 PMPPC

The Pros And Cons Of Automation

Marra Room

3:30 PM - 4:00 PMVoice & AI

What “near me” searches mean for your brand

Tom O'Neil (AUS), Media Director, Mindshare

Moderated by: Moby Siddique, RedPandas Digital

Yurra-Marra Room

4:00 PM - 4:30 PMPPC

Optimising For Seasonality: How To Sell More In Your Peak Periods

Marra Room

4:00 PM - 4:30 PMVoice & AI

Optimising For Voice Search: How Brands And Agencies Deliver Real Results

Michael Motherwell (AUS), Co-Founder, Consistently

Moderated by: Moby Siddique, RedPandas Digital

Yurra-Marra Room

4:40 PM - 5:30 PM

Andreas

Afternoon Keynote

Google’s Hogging Half Your Traffic: How to Get It Back

Andreas Dzumla (AUS), Co-founder and CEO, Longtail UX

Moderated by: Barry Smyth, Consistently

Yurra-Marra Room

5:30 PM - 5:40 PM

Closing Comments

Moderated by: Barry Smyth

Yurra-Marra Room

6:45 PM - 9:00 PM

SMS Under The Bridge - Networking Harbour Cruise

SMS Under The Bridge - Networking Harbour Cruise

King St Wharf

8:45 AM - 9:00 AM

Welcome

Yurra-Marra Room

9:00 AM - 10:00 AM

Gary

Keynote

Keynote - TBA

Gary Illyes, Trends Analyst, Google

Moderated by: Barry Smyth

Yurra-Marra Room

10:00 AM - 10:30 AM

Morning Tea

Level 2 Foyer

10:30 AM - 11:05 AMSEM

5 Tricks to Make the Most out of Google’s Newest Ads

Mark Irvine (USA), Senior Data Scientist and Analytical Lead, Wordstream

Marra Room

10:30 AM - 11:05 AMSEO

The Power of Viral Link Building

Ben Kaplan (USA), CEO, PR Hacker

Moderated by: Michael Motherwell, Consistently

Yurra-Marra Room

11:05 AM - 11:40 AMSEM

Smart Bidding: Everything but the Kitchen Sink

Abigail Charlesworth, Paid Performance Marketing Manager, Ikon Communications

Marra Room

11:05 AM - 11:40 AMSEO

Creating a Trustworthy Brand Experience with Accessibility, SEO & UX

Rick Elenbaas, Technical & Strategic Consultant, Site Improve

Moderated by: Michael Motherwell, Consistently

Yurra-Marra Room

11:40 AM - 12:15 PMSEM

How to session: Making Google Ad's scripts that work

Billy Robinson, Co-Founder – Head Of Innovation, Synq Digital

Marra Room

11:40 AM - 12:15 PMSEO

How To Become A Google Trends Power User

Ron Erdos, Senior Technical SEO Specialist, Seek

Moderated by: Michael Motherwell, Consistently

Yurra-Marra Room

12:15 PM - 1:00 PM

Lunch

Grace Brasserie

1:00 PM - 1:35 PMSEO

Google BERT: What SEOs and Marketers Need to Know

Piotr (Peter) Olesson, SEO Manager, Reff Digital

Moderated by: Dexter Laffrey, Mighty Hive

Yurra-Marra Room

1:00 PM - 1:35 PMPPC

Ramp up your brand awareness using PPC

Sophie Robin, Digital and eCommerce Manager, Bailey Nelson

Moderated by: Mark Irvine, Wordstream

Marra Room

1:35 PM - 2:10 PMSEO

TBC

Moderated by: Dexter Laffrey, Mighty Hive

Yurra-Marra Room

1:35 PM - 2:10 PMPPC

Why SEO Is A Paid Searcher’s New Best Mate

Luke Ashmore-Delaney, Media and Analytics Manager, Indago Digital

Moderated by: Mark Irvine, Wordstream

Marra Room

2:10 PM - 2:15 PM

Room Change over

Yurra-Marra Room

2:15 PM - 3:00 PM

SEO & SEM Teams: Why Sharing Your Data Matters

Yurra-Marra Room

3:00 PM - 3:30 PM

Afternoon Tea

Level 2 Foyer

3:30 PM - 4:30 PM

Key Takeaways from SMS Sydney

Key Takeaways from SMS Sydney

Moderated by: Barry Smyth

Yurra-Marra Room

4:30 PM - 5:30 PMSite Clinic

SMS Sydney Site Clinic

4:35 PM - 5:30 PM

SMS Site Clinic

SMS Site Clinic

Moderated by: Barry Smyth

Yurra-Marra Room

5:30 PM - 5:40 PM

Closing Comments

Barry Smyth (AUS), Co-Founder, Consistently

Yurra-Marra Room

8:45 AM - 9:00 AMPPC

Welcome

Barry Smyth (AUS), Co-Founder, Consistently

Pinaroo 5

9:00 AM - 10:00 AMPPC

A Better Way to Bing

Mark Irvine (USA), Senior Data Scientist and Analytical Lead, Wordstream

Moderated by: Barry Smyth

Pinaroo 5

10:00 AM - 11:00 AMPPC

Advanced PPC Session 2 - Title coming ASAP

Merry Morud (USA), Marketing Manager, Uber

Moderated by: Barry Smyth

Pinaroo 5

11:00 AM - 11:15 AM

Morning Tea

Grd Floor Foyer

11:15 AM - 12:15 PMPPC

Using third-party external data to take your Google Ads account to the next level

Dennis Yu (USA), CEO, BlitzMetrics

Moderated by: Barry Smyth

Pinaroo 5

12:15 PM - 12:30 PMPPC

Q&A with Mark, Merry & Jeff

Moderated by: Barry Smyth

Pinaroo 5

1:00 PM - 1:30 PM

Lunch

Grace Brasserie

1:30 PM - 5:30 PMPPC

Advanced Google Ads, Part 1 ~ 3 (Postponed)

Moderated by: Barry Smyth

Pinaroo 5