Google Analytics 4 (GA4), the most recent iteration of Google Analytics, was introduced in October 2020. This version is a substantial upgrade from its predecessor, Universal Analytics (UA), and is designed to offer more sophisticated insights into user interactions across various digital platforms such as websites and mobile apps.

As GA4 represents a major update, it's recommended for newly developed websites and apps. Google also encourages existing UA users to consider integrating GA4 with their current system to leverage its improved functionalities.

However, it's crucial to comprehend the differences between GA4 and Universal Analytics and understand the new tracking implementation required for GA4. Comprehensive documentation and resources are available on the official Google Analytics website to assist you in getting started with, and maximising the benefits of Google Analytics 4.

Our upcoming 2023 workshop is designed to clarify GA4, making it one of the most crucial workshops we've conducted in many years.


The event is scheduled from 9:00 am to 5:30 pm and includes various sections focused on Google Analytics 4 (GA4).

The topics covered are as follows:

  1. Introduction to GA4 and its benefits.
  2. Explanation of GA4 data structure and organization.
  3. Comparison between Universal Analytics (UA) and GA4.
  4. Overview of the GA4 user interface and navigation.
  5. (Optional) Setting up GA4 (may be skipped or modified).
  6. Understanding the significance and structure of events in GA4.
  7. Creating custom events for tracking specific actions.
  8. Utilizing custom dimensions and metrics for tailored tracking.
  9. Setting up and tracking conversions in GA4.
  10. Understanding attribution models for credit assignment.
  11. Exploring GA4's reporting capabilities.
  12. Deriving insights from GA4 data for data-driven decisions.
  13. Creating and utilizing audiences for better targeting.
  14. Importing external data sources into GA4.
  15. Troubleshooting and debugging tracking issues.

The event aims to provide participants with a comprehensive understanding of GA4 and its various features to enhance their data analysis and decision-making processes.


  • Where: Cliftons Spring Street, Sydney
  • When: November 30th, 2023
  • How long: Two Days, 9 am - 5:30 pm both days
  • How Much: Only $1,650 + GST


  • Videos & PDF's of All presentations from the day
  • Morning tea
  • Lunch
  • Afternoon tea
  • Optional Networking drinks at the end of the day

Register for GA4 Workshop now.